The RAY-BAN CTX Collection campaign highlights innovation and new materials. The collection was developed by the Ray-Ban Innovation Lab.

The photographer for the futuristic-looking campaign was Omid Aghdami. Among others, male model Filip Gasiewicz was in front of his camera. The creative team at ONE HUNDRED BERLIN was responsible for post-production.

The CTX, or Innovation Lab, series utilizes special metal blends for its futuristic design. CTX (Copper-Titanium) is an alloy made from 95% recycled material, making it extremely lightweight, durable, and hypoallergenic (nickel-free).

The advertising agency behind the Ray-Ban CTX Collection (2026) is Milan-based Olympìque. They were responsible for both the creative direction and production. Filippo Vezzali was the Executive Creative Director, Fedra Malara the Global Senior Art Director & Creative Director, and Fran Mng and Chiara Chiarinskij were Art Directors.

The campaign was produced under the direction of EssilorLuxottica (Ray-Ban's... more