The ADIDAS LIGHTBLAZE shoe is inspired by the latest adidas running technology and offers you feather-light comfort and plenty of style for your everyday life. In the spot, superstars singer Tate McRae and soccer player Bradley Barcoda introduce you to the shoe. The spot was directed by Tarek Mawad, whose stunning artwork we've featured here on gosee.news several times. The agency was Gentle Forces, London.

For post-production, the talents of ONE HUNDRED BERLIN were called upon, specifically editing, color grading, and film skin retouching. The spot was produced by TIGHTROPE, Los Angeles.

Tarek Mawad is a photographer and director who successfully realizes personal stories, editorial projects, and advertising campaigns for major brands from Berlin and Paris, respectively. With his background in sculpture, 3D mapping, and lighting design, Tarek is a highly technical artist with a keen eye for movement, form, and light.


TEAM
Agency: @gentleforces_
Director: @tarekmawad
DP: @jenna_huskisson
1st AC: @ethansmithh15
2nd AC: Marianna Vashchilenko
Steadi: @lukerihl
Gaffer: @isaacmarz
KG: @bradpowers.kg
ACLT: @eshafercine
LCP: @chris.van.lieshout
Electric/background actor ✨: @harrison_segal
Electric: @jacksonmach_ , Robert king
BBG: Valfrie Tabian jr.
grip: Simeon mihaylov, Nicholas Luna
Set designer: @itsmyjello
Art team: @vodka_root__beer @grahamlaww
Production: @tightropeproduction

@gentleforces_ team: @rebeccamcclelland @ellavicy @anders.stake @zoeakihary
Adi team: @upty9 @louisegillard @malvinarouzo @brenddouche

Movement Director: @itsbankhead
hair stylist: @chadwoodhair
Makeup artist: @lilly_keys
Manicurist: @nailsxanalysse
Styling: @brettalannelson
Model: @drujames
Styling: @kendyyy
Groomer: @marcela.osegueda
Postproduction ONE HUNDRED BERLIN

 
10.04.2025 show complete article

Nike continues to support young athletes through its partnership with USA Gymnastics and new bodysuit collection. With the new collection, Nike is bringing gymnastics bodysuits to retail for the first time. Each piece in the collection is available in select sizes for kids and women.

Three styles were unveiled at the launch. The Swoosh, as the Nike logo is called, will be featured on the national team's bodysuits and competition apparel at major international and national events this year, marking the continued partnership with USA Gymnastics.

"You can tell that Nike is always thinking about how they can support girls and inspire the next generation of athletes. As a member of the USA Gymnastics national team, I'm proud to soon wear the Nike logo on my leotard and inspire other girls to follow their dreams." Skye Blakely, Nike athlete and member of the USA Gymnastics (USAG) national team.

American gymnast Skye Amiel Blakely was a member of the teams that won gold at the 2022 and 2023 World Championships, silver at the 2022 Pan American Championships, and bronze at the inaugural Junior World Championships.

"The incredible @skyeblakely for @nike Big thanks to @byt.nyc & amazing team 💫!"  Sylvé Colless, photographer, Los Angeles. The athletic campaign was post-produced by ONE HUNDRED BERLIN.

The bodysuits are the first training apparel pieces to emerge from the partnership with USAG, which began in 2023 and is confirmed for five years.

Nike's increased efforts in gymnastics reflect the brand's commitment to making sports accessible to the next generation. The company has been empowering girls and women in sports for five decades.

The Nike Bodysuit collection is available now at nike.com, in the Nike app, and at select online retailers.

TEAM
PHOTOGRAPHY by Sylve Colless for Nike Gymnastics campaign
@sylvecolless 
STYLING @zoeyradfordscott
MUA @falynhuang
PRODUCTION @byt.nyc
TALENT @skyeblakely
finishing One Hundred Berlin

 
09.04.2025 show complete article

TEAM
Director - Betina du Toit at LGA Management
Make up - Kanako YOSHIDA at LGA Management
Hair - Antoine ITER
Manicurist - Chloé DESMARCHELIER
Set design - Nicholas WHITE at Swan Mgmt
Styling - Michelle CONSOLI
Model - Angelika at Next Modes
Production - LGA Management
Finishing by One Hundred Berlin

GoSee : sergelutens.com

 
07.04.2025 show complete article