Revolutionary design, modern safety systems and comfortable seating : The HYUNDAI BAYON is the new crossover SUV – compact and agile on the outside, roomy and comfy inside. To realize the various campaign and social media motifs, Innocean Berlin commissioned Cologne-based photographer team BAM. Created in cooperation with Creative Director Anna Berlin was a fresh & modern lifestyle mix, staging the Hyundai Bayon with plenty of atmosphere.

Production support came from Kai Tietz together with GoSee Member Andreas Hofmann from PEAK PRODUCTIONS. Styling was taken care of by Natalie Schneider, and H&M came from Nadine Thoma c/o NINA KLEIN.
14.08.2023 show complete article

We’ll make it short: The exhibitors, the location, the weather… it was simply perfect. It was particularly nice to see how UPDATE is also becoming more and more popular among art and creative directors as well as direct clients. We’re already looking forward to next year and have gathered a few example quotes for you. And before we forget: Huge thanks to the AFTER-WORK sponsors Severin Wendeler, Abelone Films, Big Shrimp, Peak Productions, Bubig, NeubauerSchwarz, Upfront and Rockenfeller & Göbels. We love teamwork!

“I wanted to thank you sincerely for the invitation to the GoSeeAwards, your warm welcome and the quality of the event. It is always a real pleasure to meet the agents and discover new talent.” Nathalie Maudet, Directrice Achat d’Art / Head of Art Buying, Publicis Conseil, Leo Burnett, Saatchi & Saatchi, Marcel, Publicis Sapient.

“I would like to thank you very much once more for inviting me to Update. The event was really amazing, and I met so many new agencies. There were a lot of agents there that I have already worked with, and I was able to meet them in person through the event. I am already in contact with many of them regarding their work and our magazine planning. At events like this, I always realize that for me, there is only one job: Photo Editor. Photographers/videographers/agents/creatives are simply very special people.” Andrea Vollmer-Hess | Visual Editor, VOGUE Germany, Condé Nast Germany.

“We have many networking events in our hotel – but that everyone is busy networking intensively everywhere you look all day long, like now at UPDATE – that was quite new for all of us here at the hotel.” Laura Pohl, Event Sales Executive, Telegraphenamt.

“I would like to thank you so much again for the beautiful UPDATE last week! I had a lot of fun and would like to congratulate you on this truly amazing event!” Jennifer Parry, Director Creation, Print Production & Brand, MADELEINE Mode GmbH.

“I really, really liked the whole event. The location was excellent, the exhibitors were very diverse, and I found the entire atmosphere and all the conversations so inspiring.” Garnet Matthiesen, Creative Production | Leitung Art Buying, Grabarz & Partner.

“It was so nice to be there with you again. The location was really beautiful, and the resulting size of the trade fair, too. For me its not so much about discovering new talent but more about connecting and updating. For my Junior, it had everything. She found the mix of national and international exhibitors very good and quite inspiring,” Alice Feja Team Lead Art Production, ACCENTURE SONG.

“Thank you so much for the great trade fair!!! We have received mind-blowing feedback from the visitors. MEGA!!!!!!” Marco Hülsebus ARTISTSPOOL & Yilmaz Aktepe, Editor-in-Chief – Best Fashion / Member of the Editorship – Men’s Health / Fashion Director Men’s Health & Women’s Health.

“A colorful bouquet of inspiration, an amazing location and the best atmosphere among exhibitors and visitors. What I also thought was great, of course, were the two collectives. I found both concepts, the ‘political’ statement of Herspective and the Artistspool, very interesting. Looking forward to 2024.” Birgit Meinhof, Senior Art Buyer, CarlNann GmbH.

“A really good and beautiful location, which really does something for the mood and the atmosphere (almost the best location for Update since 2015, as far as I can say) – good placement and number of exhibitors. With regard to so many photographers attending, well, I’m not too sure… On one hand: It is really great to see everyone, have the opportunity to talk or get to know everyone in person! On the other: You have less time to look at portfolios and talk to agents/production companies etc. yourself. The day is really too short!” Juliane Siedler, Senior Art Buyer, Scholz & Friends.

“For me, the organization and scale of UPDATE were very appealing. I met a lot of people I know there and also made new contacts. The two halls were not too full, and you had time to look at the portfolios of the individual representations and get into a conversation with the attending photographers.” Christian Klein, Creative Lead Brand & Campaigns TERRITORY Integrated & Digital Creative Director.

‘The day was simply perfect! And our art directors were just as thrilled.” Karen Schwarzer, Head of Art Buying, Philipp und Keuntje.
01.06.2023 show complete article

The winners of the GoSeeAWARDS 23 have been chosen – find out who won Gold, Silver and Bronze at UPDATE-23-BERLIN.

This Thursday, it’s time again : UPDATE. The salon for creatives is opening its doors for a day full of creativity, communication, speed dating and, of course, acquiring new customers & projects.

Plus, not to mention : The winners of the GoSeeAWARDS all about ‘Visual Seduction’ will be announced to our audience of trade experts at the event. We would like to thank our more than 70-member jury already here and now for the amazing project viewing. It’s been – just like every year – so much fun.

We can tell you this much right now, though : The selection of works presented in the template is completely random – so it’s impossible to conclude who’s in what place at the moment. For us at the GoSeeAWARDS and GoSee.News, all 20 finalists are winners. After all, they have prevailed over a good 400 submissions. 

Ultimately, the declared goal of the GoSeeAWARDS is to offer creatives a platform with which they can present their projects to interested and well-informed industry experts. In other words, a somewhat more elegant form of speed dating, if you will, that delivers surprising results year after year.

While you are reading this, preparations behind the scenes for UPDATE are already well underway – the pre-dinner on Wednesday evening, setting up the trade fair, booth construction, the AFTER UPDATE DRINK (upon invitation thanks to Rockenfeller & Göbels, Severin Wendeler, Peak, Abelone, Neubauerschwarz, Bubig, Big Shrimp and Upfront), plus a NIGHT CAP by Matthias David … we can hardly wait ..... ! 


GoSeeAWARDS at UPDATE.Salon . Telegraphenamt, Berlin Mitte . Doors open at 12pm . Admission for CDs, ADs, ABs, APs, Clients is free of charge . UPDATE.Salon
23.05.2023 show complete article