To mark the 10th anniversary of the successful VOX show “Kitchen Impossible X,” Philipp RATHMER c/o UPFRONT photographed the new campaign. A special highlight of the season: the long-awaited showdown between chefs Tim Mälzer and Jamie Oliver – a culinary duel that not only Tim has been looking forward to for quite some time.

Echoing one of the campaign’s key taglines, “Who will conquer the culinary Olympus?”, Rathmer stages the format with striking portraits, crisp lighting, and a touch of tongue-in-cheek drama.