Equipped with the BMW eDrive technology and a high-performance battery, the new BMW iX3 offers greater flexibility, efficiency and faster charging times – all-electric, sustainable, with an optimized range and innovative technological features. The latest campaign was photographed by ANTON WATTS, and it was produced by Ink & Oranges. Creative Director for the campaign was Jan Grothklags, Executive Creative Director at Serviceplan Hamburg. Anton Watts is represented by GoSee Premium Member SEVERIN WENDELER.

With a ten-year plan for sustainability, the BMW Group underscores its commitment to achieving the goals of the Paris Climate Agreement. Its focus is on expanding electro-mobility. Today, already 13.3 percent of all new cars registered throughout Europe from the brands BMW and MINI are models with purely electric or plug-in hybrid drive systems (source: IHS Markit’s New Registrations July 2020 report). This is nearly 1.5-fold compared to the average amount of all brands, which is...