News // 4 News by Rachel Perry
You already have a GoSeeACCOUNT – so what are you waiting for? Our uber-renowned jurors are eager to see your BEAUTIFUL artwork. All you have to do is log in to GoSee and upload your PROJECT – with text and bio too.
The GoSeeAWARDS offer what has to be the most thrilling VIEWING in the industry – and it’s absolutely free. Just to drop a few names : There’s Jung von Matt, Kolle Rebbe, Whale Amsterdam, North Six, BMW, antoni, Zalando, Otto, … and if that’s not enough for you : Head of Jury 2022 – Rankin himself – can hardly wait for this exciting VIEWING to happen.
The winners will be announced at UPDATE-22-BERLIN. If you make it onto the shortlist, we’ll be sure to notify you ahead of time. To make it even more worth your while, we can tell you this much : We’ve already got viewing dates lined up at UPDATE, of course, for the 20 finalists … plus we’re working on several private Zoom meetings for our TOP20 with our jury members.
We’re dying to see your artwork ourselves and wish you lots of luck! #BeautyInEverything #GoSeeAWARDS #RegisterNow
GoSee.News/login & GoSee.News/register & GoSeeAWARDS.com & UPDATE.Salon
31.03.2022 show complete article
‘We connect more countries than any other airline.’ – Following a successful year with an increase in demand and palpable recovery for the aviation industry, TURKISH AIRLINES, founded in 1933 with no more than five aircraft, has launched a new global campaign featuring a star. The campaign is centered around the concept of Pangea, the supercontinent that existed millions of years ago.
In the spot, frequent flyer Morgan Freeman shares his inspiring message with us – one of reunification and reconnection of people and their worlds. The film ‘Pangea’, which was created together with Amsterdam-based agency Whale and Art Producer Rachel Perry, debuted online on 10 February and was broadcast for the first time during Superbowl LVI on 13 February. Although Pangea no longer exists today, Turkish Airlines prides itself in bringing more people and countries together than any other airline.
Whale tells us : “The campaign champions the sense of reconnection and the optimism that it brings, as the world prepares for a bright and promising future. Whale drew upon its impressive network of world-class talent to curate a bespoke Amsterdam-based team including Strategic Lead Engin Celikbas, ECD and Director Kenn MacRae, Editor Rigel Kilston at Splash Studios, VFX powerhouse Glassworks, and the brilliant musical minds at MassiveMusic.”
Ezra Xenos, Founder and CEO Whale : “Connecting like Pangeaic plates themselves, Whale’s team pooled their expertise to create a nostalgic, timeless campaign concept. The film features emotional footage of people reuniting, alongside ground-breaking visual effects from Glassworks that show what the world might have looked like 300 million years ago – back when there were no borders or oceanic divides, and all the continents were united as one. Set to an original cinematic soundtrack from MassiveMusic and narrated by Morgan Freeman’s familiar, iconic tones, viewers watch as our planet’s plates shift and mountains merge on screen. Africa and Australasia re-join with Europe, Asia and the Americas to form a single, epic mass of land. Once upon a time, there were fewer divides, we learn: today, we can circumvent them by air.”
Whale’s combined talents as a creative studio, production company and advertising agency all-in-one enabled its team to build an evocative visual landscape that resonates with viewers of all backgrounds and nationalities. Freeman’s on-screen presence was also carefully considered for ‘Pangea’, his second Super Bowl outing for Turkish Airlines (the first was in 2017). After all, who else could conjure such enduring appeal?
“We wanted to visualize a concept that’s so big it’s almost unbelievable,” says Whale’s founder and executive producer, Ezra Xenos. “That meant using a real variety of VFX techniques to create epic, massive movements, while making sure the concept didn’t appear destructive or ominous. It’s testament to the team, both the many talented craftspeople who touched the spot, and our partners at Turkish Airlines, that we could achieve what we did on this scale.”
The finished product is a powerful tribute to travel as we remember it – back in the days before face masks, border closures and COVID. Its message instead is timeless, drawing in viewers with one universal, established fact: Turkish Airlines connects more countries than any other airline, bringing ‘there’ to ‘here’, and connecting millions of people divided by distance all over the world.
Turkish Airlines Chairman of the Board and the Executive Committee, Prof. Dr. Ahmet Bolat, concludes : “After months of creative ideation and production, we’re incredibly proud to share this campaign with the world during the most watched sporting event on the global calendar. We are glad to work with such a talented star, Morgan Freeman, for the second time in line with the Pangea campaign. Travelers are increasingly hopeful and enthusiastic to safely explore new destinations or reunite with loved ones, and as a leading airline, we hope to spark inspiration and instill confidence as we strive to reconnect the world.”
This is meanwhile Turkish Airlines’ sixth ad featured during the Super Bowl, one of the world’s most-watched sports competitions, alongside a lineup of the most recognizable brands in the world. ‘Pangea’ is broadcast on international and local TV channels as well as online in 136 countries across the globe.
In 2022, Turkish Airlines flies to no less than 52 domestic and 267 international destinations with 315 aircraft. Of these 267 international destinations, 52 are located on the African continent. Therefore, Turkish Airlines has more scheduled flights to destinations in Africa than any other non-African airline.
If you have any further questions about WHALE, the spot, Amsterdam, … : Then ask our GoSee friend Rachel Perry and Ezra Xenos personally at UPDATE-22-BERLIN. We already look forward to seeing her !
GoSee : turkishairlines.com & whale & UPDATE.Salon
15.03.2022 show complete article