featured by UPDATE-23-BERLIN : Doors open today! UPDATE-23-BERLIN ! We’ll see you on Thursday, 25 May, at Telegraphenamt, Berlin Mitte

It’s time : Exhibitors from around the world are on their way to Berlin. From South Africa and Los Angeles, from Mexico and Stockholm, from Warsaw and Paris, from London and Vienna, … Suitcases are being packed everywhere, artwork is being loaded onto computers, giveaways tucked away. We know what we’re talking about – we’re doing the same. The excitement is growing, the anticipation is great.

A little reminder : online registration closes on Tuesday. If you decide to come at the spur of the moment and your business card says AD, CD, client or marketing, art producing or art buying on it – then you can stop by our UPDATE spontaneously.

Awaiting creative visitors are a good 60 agencies. We hope to see you all in Berlin.


UPDATE . 25 May, 2023 . Hotel Telegraphenamt . Doors open at 12 noon . UPDATE.Salon
22.05.2023 show complete article

RETOUCHED-STUDIOS : Post production for the Spring campaign ‘Symphony of Euphoria’  for KaDeWe and ALSTERHAUS, photographed by artist duo Synchrodogs in CG worlds

Flowing fabrics, new colors, cuts and patterns are combined to create a composition marking a new beginning – perfect for the multifaceted spring season. The KaDeWe Group presents the CGI-supported Spring campaign ‘Symphony of Euphoria’. The 34 campaign motifs in the CG natural worlds were photographed in LA by artist duo Synchrodogs c/o SHOTVIEW. RETOUCHED was in charge of post production.

The KaDeWe Group wants to kick off the new season in its department stores with a visually stunning start. The campaign, with its hyperreal worlds ‘Sky & Air’, ‘Sun’, ‘Flowers & Plants’, and ’Water’, pays homage to the creative power of nature in bloom. “Euphoria is the feeling of awakening and renewal. A metaphor for a time of transformation and growth, surrounded by blossoming nature and its elements. For the campaign, we staged the highlights of the new collections in spring-like, artificial CG nature and plant worlds more euphoric than we could have ever imagined.”

Chosen for the campaign roll-out were KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich. Besides visual merchandising elements in the stores and window displays, the campaign is shown in the new issue of the print and online magazine as well as across social media channels.

GoSee retouched.de & shotview.com & synchrodogs.com
03.04.2023 show complete article

Becoming … – RETOUCHED-STUDIOS post-produces the 2023 employer campaign for MERCEDES-BENZ & an UPDATE-23-BERLIN exhibitor

Camila Armbrust c/o Shotview Artists Management photographed the 2023 employer campaign for MERCEDES-BENZ. Posing for her camera were a diverse variety of models chosen to convey the ‘Becoming… One of Us’ claim. A visual element consistent throughout the 40 motifs is the sky, symbolizing the company that connects all individuals worldwide –  regardless of age, ethnicity, gender, religion or sexual orientation.

The executive agency was MDCT AG with post production by the Hamburg-based RETOUCHED-STUDIOS.

Themed upon ‘Becoming… One of Us’, Mercedes-Benz has launched a new international campaign to position itself continuously as an attractive employer in the job market. With this campaign, Mercedes-Benz expresses its conviction that the success of the company depends to a large extent on employees realizing their full potential in their work – with their technical expertise, pioneering spirit and uniqueness. Over the course of this campaign, the employer value proposition has also been redefined: ‘Together for excellence’.

“More than 160,000 applicants in 2022 in Germany alone show: Mercedes-Benz not only builds desirable cars but is also a sought-after employer, underlined in our new employer branding campaign in which we focus on people and their individual development. ‘Together for excellence’ is a promise to our workforce, which delivers top performance. We heavily invest to create a modern and motivating working environment for our team. The measures range from mobile working and flexible work time models to an attractive remuneration package. Above all, there is a culture of respectful cooperation and appreciation based on integrity, diversity and sustainability.” Sabine Kohleisen Member of the Board of Management of Mercedes-Benz Group AG, Human Resources & Labour Director.

Around 170,000 people from nearly 150 nations work at Mercedes-Benz worldwide. The campaign invites prospects to become part of the Mercedes-Benz team and discover the diverse development opportunities for themselves.

The campaign is made up of a media mix with a main campaign film as a 60-second commercial, 10- and 15-sec. versions for social media as well as more than 40 motifs for different target groups and work areas. The career website has also been thoroughly redesigned. Numerous context-related images complement the visual world. 

GoSee : retouched.de
29.03.2023 show complete article