For the launch of the all-new AUDI A6 allroad, photographer and director duo BAM (Ben & Martin) headed into the spectacular landscapes of Andalusia. Together with thjnk and AUDI AG, they created a campaign that captures the adventurous character of the vehicle with equal measures of power and elegance.

What made the production particularly special for BAM was the creative freedom to shape the project from the very beginning. Working closely with the thjnk team around Executive Creative Director Roman-Geoffrey Lukowski, Creative Directors Lena Vollbehr and Jan Bloess, and Art Director Lena Mai Murakami, they developed a visual world that consistently reflects the adventure-ready DNA of the Audi A6 allroad.

“We mirrored the vehicle's own design strategy, pairing a sleek, elegant upper body with a purposeful, adventure-ready lower section. That duality became the guiding principle for the visual approach, capturing a vehicle equally at home in the city and far beyond the pavement.” –... more