featured by Severin Wendeler Creative Lab GmbH :

Unlock more entertainment - Felix Aliberti photographs the BMW Connected Drive campaign

BMW ConnectedDrive is BMW's digital system that connects vehicles to the outside world via a built-in SIM card. It bundles services, apps, and driver assistance systems for enhanced comfort, safety, and entertainment. Key features include real-time traffic data, remote control via the My BMW App, the Digital Key, and the Connected Package Professional.

The current BMW ConnectedDrive campaign was photographed by Felix Aliberti.

The campaign promotes the option of flexibly equipping the vehicle with new entertainment features even after purchase. It is aimed at customers who want to use their car as a digital living space – whether for music while driving or for gaming and video during breaks.

BMW ConnectedDrive Services form the basis and are often included as standard equipment, while extended services can be booked via the ConnectedDrive Store. While iDrive describes the physical operating concept (screens, controller, voice control), ConnectedDrive represents the underlying digital content and connectivity.

The campaign for the BMW ConnectedDrive upgrades (“Unlock More Entertainment”) is being managed by the agency group The Marcom Engine. This is not a traditional single agency, but rather an agency model tailored specifically for the BMW Group. The network includes agencies such as Monks (digital production and content), Serviceplan (creative strategy), and the Dentsu Group (media planning through its subsidiary iProspect). For Monks, Creative Director Mario Zaradic and Creative Director/Artist Moe Qubia were responsible for the campaign.

The campaign is characterized by the fact that it is not a typical one-off project, but rather part of an ongoing content factory for the European BMW markets, which is highly data-driven and personalized.

Felix Aliberti is represented by the Hamburg-based agency SEVERIN WENDELER.

 
21.03.2026 show complete article

featured by Brodybookings :

20 Years of ByWP – Katrin Lautenbach photographs the latest collection with models c/o BRODYBOOKINGS

The brand ByWP, founded in 2003, carries the initials of designer Wolfgang Proksch, who made a name for himself in the international optical industry in the 1980s working for brands such as Bugatti, Paul Smith, Oliver Peoples, and IC!Berlin.

The latest ByWP eyewear collection was photographed by Katrin Lautenbach with models c/o BRODYBOOKINGS, Stuttgart.

The frames from the latest collection are crafted from wafer-thin stainless steel or beta-titanium, Japanese materials refined with an ionic coating. With impertinent ease, Wolfgang Proksch masters the balancing act between industrial design, technical finesse and a clear, sophisticated look.

ByWP is a brand based in Germany which has been distributed and developed by the German company PM/D, founded in 2004. Together with distributors and agencies over the past 20 years, they have established an exclusive international sales network for the brands under trademark worldwide.

GoSee : bywp.com
 
03.02.2024 show complete article

featured by Bigoudi :

Christoph Klutsch photographs for ELLE Hungary - hair & makeup by Suzana SANTALAB c/o BIGOUDI

03.10.2023 show complete article