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“All customers who sign up for an annual subscription now and join us again – or for the first time – not only travel more sustainably, it’s also cheaper for them: New subscribers receive one whole month free of charge.” according to the initiative ‘bwegt – Mobility for Baden-Württemberg”. It is a gift from the state of Baden-Württemberg, the Ministry of Transportation and associations as well as the railway companies and their partners to all customers who choose sustainable mobility for their way to school, to work or in their leisure time.
The gift is advertised with a short TVC. Appearing in the lead roles of the new TV spot are BRODYBOOKINGS models Alessa, Elisabeth, Gerald, Karina and Louis. The executive agency was Serviceplan. Director: Maks Richter.
About – bwegt. Baden-Württemberg is on the path to sustainability. Under the umbrella brand bwegt, we are consolidating all measures to make using local public transport even more attractive. With new trains, improved...