Pablo FREDA c/o SHOTVIEW photographed the new campaign and produced short clips for MAKE UP FOR EVER – LVMH. A collective of worldwide renowned makeup artists presents its ultimate secret for mattifying and setting makeup : The new Mist & Fix MATTE 24-hold setting spray. Creative Director was Ludovic Drouineaud, and DOP was Louis Evennou. Producer: Charly Forin (makeup: Chiao Li Hsu, hair : Anita Bujoli, styling: Aroua Ammari).

Since its inception in 1984, MAKE UP FOR EVER has been collaborating with professional makeup artists to stay at the cutting-edge of technological, formulistic and artistic advances, while offering everyone access to all products and benefits. MAKE UP FOR EVER is passionate about diversity and individuality, encouraging everyone to bring out their singularity, claim it and have fun with it.