For the PRADA Beauty Campaign 2025, Sohphea Yen c/o SHOTVIEW delivers a contemporary beauty aesthetic defined by clarity, restraint, and presence. Clean lines, controlled minimalism, and quiet strength form a visual language that aligns seamlessly with the codes of Prada Beauty. Skin, gaze, gesture – every element feels intentional, nothing ornamental. The makeup, created by Sohphea Yen using Prada Beauty products, enhances the natural structure of the face, shifting the focus toward expression rather than effect.

The campaign was photographed by Lotte Thor, whose precise and modern imagery reinforces the campaign’s calm intensity. Once again, PRADA Beauty demonstrates how contemporary luxury aesthetics work today: reduced, intelligent, and emotionally controlled.

Sohphea Yen is a makeup artist working within the fashion industry, with a background spanning editorial, photo styling, and artistic practice. She entered the field in 2006 as a fashion and beauty contributor before... more