WEEKDAY commissioned Kitty Lee SCHUMACHER c/o SHOTVIEW with the latest campaign.

“For Spring/Summer 2023, WEEKDAY escapes boredom by entering places beyond imagination and reality. Driven by restlessness due to absolute boring moments, Weekday explores the unlimited creativity that follows when facing scenarios of everyday life. In collaboration with the creative duo – CGI artist Maximiliane Galgenmaier and DOP Kitty Schumacher – Weekday creates a glitch in space and time, twisting and bending reality in a world generated by fantasy.”

Also on the team were Director: Kitty Lee Schumacher, DOP: Pontus Norberg, Art Director: Mustafa S., Project Manager: Victoria Fromholtz, Production Manager: Oskar Forssblad, Cast: @evgenianirka @meeharbillewoh, Gaffer: David Lebna, Assistant: Hannes, Michel Korsgren, Stylist: Luisa Cruz, Charles Gustafsson, MuA: Lovisa Lunneborg, and CGI artist: Maxi Galgenmaier.