Shotview presents the captivating employer branding campaign by director Camilla ARMBRUST c/o SHOTVIEW, which they produced together with Saltwater Films.

The campaign invites viewers to become part of the Mercedes-Benz team and discover the wide variety of career options for themselves: ‘Becoming … a Pioneer,’ ‘Becoming … Your Best Self,’ ‘Becoming … One of Us.’ The imagery focuses on people and their personalities. A visual motif used throughout is the sky. It symbolizes the company that connects each individual – worldwide and regardless of age, race, gender, religion or sexual orientation – with one another.

The campaign is made up of a media mix with a 60-second main campaign film, social media variants of 10 and 15 seconds length as well as 40 motifs for various target groups and areas of work. The campaign was created in cooperation with the agency MDCT.

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27.09.2023 show complete article

11.09.2023 show complete article

Ismael MOUMIN c/o SHOTVIEW photographed the cover spread for the latest issue of FRÄULEIN MAGAZINE, dedicated to the topic ‘MEN’. Art Direction was taken care of by Mike Mire, with creative direction by Götz Offergeld from the magazine.

“Fräulein not only depicts the present, Fräulein lives in it, taking a clear stance. To do so, we take a new approach: In Fräulein, we combine photo spreads otherwise only familiar from high-fashion magazines with clearly service-oriented content, i.e. in-depth interviews and reportages from the world’s crisis zones,” says the editor.

PHOTOGRAPHY @ismaelmoumin
STYLING @sinabraetz
MAKEUP @thomaslorenzmakeup at @wiseandtalented
HAIR @hairbyandre_
CASTING @remi.felipecast
PHOTOGRAPHY ASSISTANTS Vanina Esdras & Federico Vincour
STYLING ASSISTANTS Remi Mascia & Tahani Mersaoui
MODEL @margotgaspar29 at @selectmodelparis

COVER LOOK: UNDERWEAR @miumiu, PANTS @carharttwip, NECKLACE @givenchy

CREATIVE DIRECTION #GötzOffergeld @oor_studio
ART DIRECTION @mikemeire
MAGAZINE DESIGN @Charlotte.cassel and @marielautsch

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29.08.2023 show complete article