VOLKSWAGEN presents the new and all-electric VW ID.5 plus its sportier GTX version. To realize the various launch campaigns, DDB VOLTAGE OMC commissioned Cologne-based photographer team BEN & MARTIN, a.k.a BAM – specialized in transportation x emotion.

Nature, architecture, the cityscape, … together with the creatives from DDB VOLTAGE, the production took them down south: Destination: Spain, a country as sunny as it is multifaceted. The result is a fresh and modern mix, which emotionally stages the lifestyle and premium character of the VW ID.5 models against thrilling backdrops.

“The VW ID.5 combines a sporty, elegant coupé design with the qualities of the ID. family: the versatility of an SUV and the sustainable performance of an electric vehicle – that can be updated over-the-air and is ready to redefine e-mobility.” VOLKSWAGEN.

Production was under the executive of Kai Tietz, who was supported by Sonda Productions. Styling was in the hands of Mafer Navas, and hair & makeup were...