News // 3 News by stephanie pfaender

featured by SHOTVIEW ARTISTS MANAGEMENT : The ZALANDO Sustainable Premium Campaign 2020 – photographed by Stephanie PFAENDER c/o SHOTVIEW ARTISTS MANAGEMENT

Launched on the 50th anniversary of Earth Day, ZALANDO’s latest campaign of more sustainable fashion brings attention to the company’s bold vision to become a sustainable fashion platform with a net-positive impact for people and the planet. Titled “A collaborative approach. Zalando on sustainability,” this campaign stars Zalando employees, who are not only building a more sustainable future for the company but are also passionate advocates of sustainability in their personal lives. To celebrate Earth Day, Zalando has dedicated its homepage to more sustainable fashion for the whole day.

As part of Zalando’s sustainability strategy, do.MORE, this campaign is Zalando’s third major initiative. It follows the first sustainable fashion campaign and the exclusive premium collection, “Small Steps. Big Impact,” created together with nine Nordic brands in January this year. On the 50th anniversary of Earth Day, the biggest civic event on the planet, Zalando will shine a spotlight on more sustainable fashion in all teasers, increasing the visibility of the more sustainable assortment and raising awareness among its 32 million customers across seventeen markets. Stephanie PFAENDER c/o SHOTVIEW ARTISTS MANAGEMENT lensed the ZALANDO Sustainable Premium Campaign 2020. GoSee !
08.12.2020 show complete article