Steve MARAIS c/o 70SEVEN photographed UGG Europe’s 2024 Pride campaign ‘Feel Heard, Feel Seen’, honoring the various intersections of LGBTQ+ Pride. UGG® has joined forces with the iconoclastic comedian and author ALOK (they/them) to co-create the URSeen Collection for Pride 2024 – a tribute to the LGBTQ+ community.

The campaign celebrates the energy of German, French and British LGBTQ+ talent. With Lynks, John and Chiyo (The Divine), Stephanie (Switchboard LGBT+), Giselle Palmer, Ysel (Mag Jeunes LGBT+), Hungry, and Stella (Body Language), the initiative captures the inner workings of Queer Charities and Queer Nightlife.

ALOK : “My childhood was about hiding myself, having to cover up, disappear, to not draw attention to myself. So, so much of what I was trying to do in this collection with UGG is to take something audacious like courage and put it into a platform shoe and bodycon dress, so that when people are feeling a little timid, putting on these pieces can give you that sense...