CRPTC CHILD c/o BIRGIT STÖVER ARTISTS was booked by the agency YeS IDEAS to realize the new Essence Cosmetics ‘Pink and Proud’ campaign. The ‘Pink and Proud’ trend edition was designed to express precisely what we all believe in: a society in which everyone can express themselves respectfully and freely. Besides the motifs, creative couple CRPTC CHILD also made a film – editing and all.
Beauty brand Essence, which is part of the beauty corporation Cosnova, has thus launched its first image campaign. “We want girls and boys to feel good about themselves. We would like to tell them: “You are okay just the way you are,” says Kristin Jaskolka, Brand Director of Essence Cosmetics. Well-known influencers such as Instagram superstar @twenty4tim and TikTok icon Lea, aka @wifiloo_m, are at the side of Essence as brand ambassadors in its call for positivity.
Michael Bully Herbig presents with ‘LOL: Last One Laughing’ the first German comedy game show on Prime Video : 10 top stars of German comedy find out who has the last laugh in the ultimate competition! Participants spend six hours in the scenery of an apartment where they present one another short performances. BILDERGUT was commissioned by the agency BDA Creative to retouch the key motifs of the Amazon Prime series ‘LOL: Last One Laughing’ (© 2020 Amazon.com Inc., or its affiliates. All Rights Reserved).
The series is an adaptation of the Japanese original ‘Hitoshi Matsumoto Presents Documental’. The German version, hosted by Michael Bully, appeared on 1 April, 2021, and a second season has been announced for fall 2021.
Bildergut – image processing is a full-service post production studio based in Munich.
KAPTURING c/o BIRGIT STÖVER ARTISTS photographed the new S/S ‘21 sustainable capsule collection campaign for EMPORIO ARMANI. In front of the camera stood Hernan Cano and Barbara Sanchez
The sustainable collection shows precisely where body, nature and water intersect. Besides its bio-degradable packaging, this collection was manufactured from recycled materials such as a post-consumer polyester made from plastic bottles and combines style with sustainability. Created alongside these wonderful photos by photographer and director duo Kapturing was also an exciting fashion film (Production: HYPEBEAST @hypebeast, Creative Production Manager: Anna Carradice-French @anna.carradice, Creative Producer: Holly Shaw @hollyshaw, Production Assistant: HettyYoxall @hettyyoxall, Senior Creative Strategist: KevinArulrajah @kevinarulrajah, Senior Designer: Luke Brown @lukebrrown, Associate Creative Director: Joe Illey @joeilley Project Managers: Veronica Lovati and Marta Sollazzo...).
“The Emporio Armani capsule collection is based on state-of-the-art textile research and development focusing on practical, functional design and sustainability, confirming the brand’s commitment to the cause once again. All fabrics and components are certified according to the highest international standards in the field of eco-sustainability. Yarns are made in Italy from organic cotton with a low environmental impact, and all packaging is certified compostable. SEASIDE-INSPIRED LOOKS: The stars of this season’s color palette are blue and white, characterizing styles that drift away from the body. Accessories complete the selection: A shopper bag, a pair of sunglasses and a watch, all made of low-impact materials in a collection that is technical, practical and responsible.”