JAN RUINARD supported the production to visually realize the MASSIMO DUTTI S/S 2021 collection. For the client in Madrid, Merlijn Schorren was shuttled to a beautiful location in the heart of Amsterdam. Behind the camera stood fashion photographer Annemarieke van Drimmelen (MA World Group) and videographer Michelle Duijn. The production company was Lighthouse Photoagency from Madrid.
Massimo Dutti’s very own creation concept stands for the urban, contemporary, practical, elegant, and up-to-the-minute woman of today. Massimo Dutti was founded in 1985 and was acquired by Inditex in 1991. It now has over 790 stores in more than 75 markets.
“A new form of freedom: With its independent, progressive aesthetics and elegant interior, the new BMW 4 Series convertible is like an exceptional phenomenon that overcomes all limits. The agile driving characteristics of the convertible guarantee sporty dynamics and underline its extraordinary strong desire for individual independence,” is how BMW introduces THE 4, which UWE DUETTMANN staged in his visual language.
This photo spread, as in previous series, combines artistic image compositions with a fine selection of colors and trendy styling to reflect the character of the BMW brand.