News // 3 News by Studio Amos Fricke
The Vision AMG show car gives us an exclusive peek at what the all-electric future of Mercedes-AMG will bring. Amos Fricke staged the vehicle with meticulous detail and visionary flair. GoSee Member STEFAN EISELE took care of post production. Creative Director was Damon Aval from antoni, and art buying was in the hands of Aras Sehatkar. Set design: Leonardo Papini.
The Vision AMG makes an emotional statement from every perspective. This extraordinary show car from Mercedes-AMG offers a glimpse of the all-electric future of AMG Driving Performance. Beneath the breath-taking exterior design of the four-door coupé is the equally extraordinary dedicated AMG.EA platform, which is currently under development in Affalterbach for all-electric performance models.
“The Vision AMG shows in spectacular style what electrification could look like at Mercedes-AMG, while staying true to the brand aesthetic. The study’s extreme proportions create fascination and passion for performance – that’s what AMG is all about. The Vision AMG is an impressive embodiment of the brand’s dual polarity – the interplay of beauty and the extraordinary. At the same time, elements from the future, such as light signatures with the illuminated high-tech grille, underscore the progressive evolution of our design language of Sensual Purity,” says Gorden Wagener, Chief Design Officer of Mercedes-Benz Group AG.
20.07.2022
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As an Icon of Excellence, the MERCEDES-MAYBACH Haute Voiture is celebrating the car of the future. Photographer Amos Fricke and set designer Leonardo Papini staged the concept car for Antoni with modern flair (CD: Damon Aval, AB: Aras Sehatkar). Post of the eye-catching motifs was in the hands of STEFAN EISELE POSTPRODUCTION.
Inspired by haute couture, the MERCEDES-MAYBACH concept combines the signature aesthetics and craftsmanship of the brand with unusual, fashion-inspired color and material combinations – such as bold nautical blue contrasting with a light, shimmering rose and elegant crystal white.
“There has never before been a color and equipment concept quite like that of the Mercedes-Maybach Haute Voiture. Blending the pinnacle of the art high fashion and automotive design to create an entirely new vehicle – a true Icon of Excellence,” says Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG. “The Mercedes-Maybach Haute Voiture concept embodies our style of sensual purity in a new and extraordinary way. In a combination of beauty and unexpected, extraordinary details – it is an ultimate treat for the senses.”
STEFAN EISELE POSTPRODUCTION is now certified by TISAX, an assessment and exchange mechanism for information security in the automotive industry aimed at protecting data, its integrity and availability throughout the manufacturing process and during vehicle operation.
08.07.2022
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PREUSS UND PREUSS (Stuttgart / Berlin) presents its new campaign for MERCEDES BENZ VANS on GoSee. The highlight is a 60-second main film produced completely in CGI, featuring thrilling perspectives and tracking shots as well as an aura of floating soap bubbles and its own, specially composed song ‘Space’.
“Launched globally, the campaign takes a broad communication approach covering all MERCEDES BENZ VANS of the private range. Each of the vehicles not only offers the comfort typical of the brand paired with innovative technologies but also more space – for families, hobbies, travel or to personally unfold. The shared core promise: These multi-purpose vehicles and camper vans give you the luxury of putting more individuality into your daily life and leisure time, and by doing so, set yourself apart. Expressed in a nutshell with the confident words of the claim: ‘Space maximized’.
To depict the broad range, from urban use to outdoor explorations, a visual spectrum was created together with Storz & Escherich made up of four unique worlds and graphic auras. Each aura represents a giant and nonetheless aesthetic space for personal freedom, visually in stark contrast to the communication media of the competition. Resulting from a clear focus on the vehicles and breathtaking visuals is an unmistakable look.” says CEO Michael Preuss.
Agency: Responsible for the idea, concept and realization of the campaign is PREUSS UND PREUSS GmbH, MD Consulting: Nina Preuss, MD/CD Creation: Michael Preuss, CD Art: Maximilian Stengl, CD Text: Oliver Flohrs, Art Director: Tim Buchmüller, Text: Steffen Rollbühler, Client Service Director: Julian Bürkle, Consulting: Alexandra Graziano & Christoph Stump, Agency Producer: Sunna Pilz.
Production: Storz & Escherich, Creative Director: Roy Escherich, Creative Consulting & Photography: Amos Fricke, Executive Producer & CGI Supervision: Matthias Storz, Producer: Daniel Lange, Art Director & CGI Lead: Daniel Holzwarth, Technical Director: Mathias Wolff, Post Production Stills: RGBERLIN, Music: Not a Machine.
Mercedes-Benz Vans: Anja Gutmann, Oleg Stern, Julia Laufer.
PREUSS UND PREUSS is a global lead agency for Mercedes-Benz Vans and Daimler Buses, and has also created the image campaign for ALDI SÜD, conceived the most successful customer program for families, brought NGOs and associations into the German daily news format Tagesschau, helped start-ups to grow, and brought quite a few art and cultural institutions long waiting lines at their doors.
And we are delighted to welcome the creatives from PREUSS UND PREUSS at UPDATE Salon on 25 May in Berlin.
07.04.2022
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