News // 53 News by Sublime Postproduction
We're celebrating BITBURGER's big comeback at the DFB: Bitburger is now returning as the official partner of the German Football Association's men's and women's national teams. As part of the cooperation, which has been ongoing since April 2025, Bitburger is committed to equal support for men's and women's football. SUBLIME POSTPRODUCTION was responsible for the sensitive composition and finalization of the campaign motif.
The agency in charge was Serviceplan/house of communication with Senior Account Manager Franziska Köhler and CD Tobias Morka.
"Football has always played a major role at Bitburger – whether as a supporter of numerous amateur clubs in grassroots sports, as a sponsor of major Bundesliga clubs, or, in the future, as a partner of our national teams. We want to further strengthen the unifying power of football, which we all experienced impressively at the last European Championship in our own country, through this partnership." Sebastian Holtz, Sales and Marketing Director of the Bitburger Brewery Group.
"The DFB and Bitburger – this partnership has a long tradition and has been a household name for football fans for more than two decades. We are therefore very proud to continue this success story in the anniversary year of our association's 125th anniversary..." Dr. Holger Blask, Chairman of the Management Board of DFB GmbH & Co. KG.
In addition to the two senior national teams, Bitburger's sponsorship also includes the men's U21 national team and the women's U23 national team.
Bitburger, founded in 1817 in Bitburg in the Eifel region, was already a long-standing partner of the DFB from 1992 until the end of 2018 and is one of the best-known breweries and beer brands in Germany.
The DFB, aka German Football Association (DFB), is the umbrella organization of 27 football associations in the Federal Republic of Germany, which in turn represent around 24,000 football clubs.
28.04.2025
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The agency SUBLIME Postproduction is proud to have contributed to the successful BURLINGTON 'Women's Day' project. To mark the occasion, Burlington designed a special pair of socks with the message "Stay Strong" and the encouraging words: "This day is dedicated to strong, confident women who inspire, encourage, and empower."
"A huge thank you to all the incredible women at Burlington." SUBLIME, Postproduction.
The agency in charge was Trester Bolo, Munich, with Managing Director and Creative Director Frank Hose. The Munich-based agency was also responsible for the Burlington "Stay your Style" campaign, which launched in fall 2024.
The Burlington brand is particularly known in Germany and Europe for its argyle-pattern socks and stockings. Since 2008, the German Falke Group has marketed Burlington in the EMEA region, Australia, and South America.
25.03.2025
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"Achtsam Morden" is a 2024 comedy featuring Tom Schilling and Emily Cox, based on the best-selling novel of the same name by Karsten Dusse. This Netflix series follows the story of lawyer Björn Diemel, who attempts to save his marriage through a mindfulness seminar – only to accidentally become a murderer.
The Berlin-based agency XY was responsible for the creative concept of the movie poster and developed a design that perfectly captures the film's atmosphere. In close collaboration with SUBLIME Postproduction, the visual concept was brought to life. SUBLIME handled the entire photographic design, from the landscape shot to an exclusive VIP photoshoot with lead actor Tom Schilling, co-produced with Jens Neumann c/o MONDAY IN MAY. With precise retouching and high-end compositing, the design was refined, seamlessly bringing all elements together to create the striking look of the poster. SUBLIME thanks XY for the humorous, yet precise collaboration.
06.02.2025
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