A car shaped by contrast. Designed for every climate. – For the 2026 winter campaign of the new Volvo EX60, Transportation photographer Patrik Johall and his team followed the seasons through Sweden.

In the north, they experienced true winter – clear air, untouched snow, and light that renders every surface sharply. A landscape that reflects the clarity and poise of the EX60. Further south, where winter is slowly easing, they captured the gentler side of the Scandinavian landscape. The campaign image featuring a horse here symbolizes the harmony between power and nature.

The campaign's testimonials are Swedish dressage rider Nina Rademaekers, who has also made a name for herself in the equestrian world through her blog, Instagram account, podcast, and YouTube channel, and former professional skier Hildur Karlsson, now a well-known Swedish influencer and freelance photographer.

The agency responsible for the campaign was AKQA, with Global Chief Creative Officer (CCO) Peter Lund, Group... more