PATRIK JOHÄLL c/o B&A REPS GERMANY photographed the new TOYOTA PRIUS. Creative responsibility was in the hands of Fritz Paguio from Saatchi & Saatchi Detroit.

The TOYOTA PRIUS has always defied convention and shattered boundaries. As a frontrunner in the electrification of mobility, it has always been strikingly innovative. The new generation will take the plug-in hybrid electric vehicle to the next level, according to Toyota.

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