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News // 26 News by Superstudio

featured by Hetzner Produktion : HETZNER PRODUKTION presents : ‘Sacred Journey’ for the Norwegian travel specialists from Db JOURNEY

Try to fit your life in a bag – and remember: it’s always 6 pm somewhere … – for Db JOURNEY, Andreas Nilsson c/o Superstudio shot this entertaining three-minute film on the fascinating subject of traveling. The film was produced by HETZNER PRODUKTION.

Behind the smarter travel gear from Db JOURNEY is DB Equipment AS from Oslo, which was founded in Norway in 2009 by legendary freeskier Jon Olsson and engineer Truls Brataas with the goal of redefining travel gear – and by doing so, enabling more convenient journeys.

Db designs and sells backpacks, carry bags, luggage, and accessories for urbanites who love outdoor lifestyles as much as they do traveling. The company is a 6-time Gaselle award winner following its triple-digit growth and sustained profitability since the brand officially launched in 2012.

Db is a multiple ISPO design award winner, and Truls Brataas is a recipient of the International Ernst & Young Entrepreneur of the Year award. Db is independently owned and operated from its headquarters in Oslo, Norway where the company has 60 employees.

Director Andreas NILSSON c/o Superstudio
DOP Filipe Snabb, c/o Superstudio
Client Db Journey
Production Hetzner Produktion
Creative Director Vincent Laine
Art Director William Koitrand
Producer Hetzner Produktion
Post Production Andreas NILSSON c/o Superstudio
Styling Olivia Larsson, c/o Superstudio
Props Jeroen
Location Hetzner Produktion
Set Design Niklas Martinson, c/o Superstudio
Model Beatrice Domond
Model2 Juliett Lacome
Model3 Cuban Lu
Model4 Olav Stubberud
Photographer Stefan Snyman c/o B&A REPS Germany

GoSee : dbjourney.com
16.07.2024 show complete article


featured by B&A REPS Germany : Model ❤️‍🔥 Agnes Ida Matilda Berg ❤️‍🔥 in TMRW Magazine – photos by Stefan SNYMAN c/o B&A REPS GERMANY

ARTIST Stefan Snyman c/o B&A REPS Germany
PRODUCTION superstudio
POST PRODUCTION Gabrielle Snyman
STYLING Pernilla M. Ehrenholm
MODEL Agnes Ida Matilda Berg c/o Le Management

19.06.2024 show complete article


featured by B&A REPS Germany : ‘Mazda – Reimagine Your City’ – the MAZDA2 HYBRID campaign, photographed by Patrik Johäll c/o B&A REPS GERMANY for Scholz & Friends

With strokes of the brush by Jan Bajtlik, the 2024 Mazda2 Hybrid 2024 is redefining urban mobility and reimagining a fascinating landscape.

For its latest campaign, Mazda invited Polish artist Jan Bajtlik to reimagine the natural habitat of the Mazda2 Hybrid: the city. In his unique visual style, inspired by Japanese art and craftsmanship, Jan creates vibrant cityscapes just waiting to be explored with the fuel-efficient, safe and agile Mazda2 Hybrid.

Photos were shot by GoSee Member Patrik Johäll c/o B&A REPS GERMANY (Producer: Anna Grahm, PM: Anna Johäll c/o SUPERSTUDIO), and the Director / DOP responsible was Andreas Nilsson.

Creative responsibility was in the hands of Scholz & Friends with CDs Francis Cazal, Sven Klasen and André Huber, as well as Head of Art Buying Kerstin Mende. Client-side support for the campaign came from Kirsten Versijde (Coordinator Marketing Assets), Matthias Kasperek (Team Leader Marketing Assets) and Gustave Djon Toug (Brand Style team).

For the creative collaboration, Jan stays true to his craftsmanship: hands-on, in monochrome, and focusing on simplicity of forms, aligning seamlessly with Mazda’s Japanese identity. He captures the essence of numerous cities and pours them into modern structures brought to life through computer-generated imagery (CGI). 

In preparation, Jan visited the Mazda headquarters in Hiroshima: “The team’s stringent philosophy and attention to detail amazed me,” Jan recalls. “I still remember how the creative director showed me a taillight proposed at the beginning of the design process. For them, it lacked the human touch: putting your hand on it would not feel perfectly natural. And although the design was only modified by millimeters here and there in the end, this detail seemed just as crucial to them as a working engine. This brought home to me what 'Crafted in Japan' means to them.”
05.06.2024 show complete article