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News // 9 News by SVEN LAABS

SVEN LAABS : TOYOTA’s Electric Future Is Here – the new TOYOTA SPORT CROSSOVER CONCEPT – campaign & launch film by Simon Puschmann

SVEN LAABS was in charge of production for Simon Puschmann and the new TOYOTA SPORT CROSSOVER CONCEPT, which he staged with Prodigious at Elegant Elephant Studios.

Sven tells GoSee : “I am very happy to have been part of this project and team. One of the best examples for me of when all departments don’t stop believing in success. Many thanks for your trust in everyone involved.”
Client: Toyota Europe
Agency: Prodigious, London
Senior Art Director: Stuart James
Produced by: Sven Laabs, John c/o Cross Agency, Simon Puschmann
PA: Markus Albrecht
Assistants: Markus Sende (BTS photos), Matthias Kühl, Marc Neuhaus
DOP: Patrice Lange
1st AD: Tom Wendt
1st AC: Oliver Menebröcker
TA / Car Technician: Bert Brogers
Set Builder: Diogo Keep Good Company
Stylist: Julia Atitié
H&M: Elena Köhler
Models: Luca, Jean Baptiste, 4Play Hamburg
Retouching: Christian Cordova Bueno
Edit: David Theill
Nuke and film retouching: Harvest Digital Agrculture
Color Grading: Florian Flosch Schäfer
Sound Design: Tom Puschmann
Online: Ruben Rudewig

SVEN LAABS is your perfect partner when it comes to production, location scouting, budgeting, booking the crew, service on set, catering, accounting, travel coordination, full equipment… See more work on his website.

GoSee svenlaabs.com
22.02.2024 show complete article


SVEN LAABS : ‘Smart Mind’ No. 99 - IWC Schaffhausen CEO Christoph Grainger-Herr for Frankfurter Allgemeine Zeitung and Scholz & Friends

Kai Uwe Gundlach photographed the new motif for the award-winning FAZ campaign, which was produced by SVEN LAABS. To do so, Christoph Grainger-Herr, CEO of watchmaker IWC Schaffhausen, sat on top of the obelisk of the nearly nine meter high sundial of the Halde Hohewald in the Ruhr region and let them photograph him there. Hiding his face – true to the campaign idea – behind the Frankfurter Allgemeinen Zeitung.

“The shadow cast by the sundial shows the local time as well as the date according to the position of the sun. This way of determining time follows in the footsteps of pre-Christian models, making it timeless itself. With an area of around 3000 m2, it is the largest watch Grainger-Herr has ever experienced,” says F.A.Z. The campaign ‘There’s always a smart mind behind it’ has dealt with social topics and events photographically since 1995.

The entrepreneur was in charge of the architectural design of the production facility of IWC Schaffhausen and moved to management of the company at a later time. In 2017, he became the Managing Director of the traditional Swiss brand.

From the client, Yamina Grossmann (F.A.Z.) supported the shoot, and from IWC Schaffhausen, Maurice Moitroux, Caroline Spoerry, Tom Scheuring and Jeannine Tanner were part of it. Creative Director was Jörg Waschescio from Scholz & Friends.

GoSee : svenlaabs.comfrankfurterallgemeine.de/kluge-koepfe
21.09.2023 show complete article


featured by BOSCHtoBANRAP : HERMES Logistics campaign - photos and snippets by Janine GRAUBAUM c/o BOSCHTOBANRAP for thjnk

Photographer and Director Janine GRAUBAUM c/o BOSCHTOBANRAP realized the new HERMES campaign for thjnk. The result: photos and a few film snippets.

Art Direction was taken care of by Ildar Würth with production by GoSee Member SVEN LAABS. Styling was in the hands of Nelly Hohmann, and hair & makeup came from Rebecca Herrmann. Photo and film post were realized by Simon Geis from vividgrey. Models came from Procast, and art buying was taken care of by Nina-Maria Glahé. Digital Operator: Martin Dziuba, DOP: Till Girke.

GoSee boschtobanrap.com
30.05.2023 show complete article