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News // 11 News by SVEN LAABS

SVEN LAABS : ‘Smart Mind’ No. 99 - IWC Schaffhausen CEO Christoph Grainger-Herr for Frankfurter Allgemeine Zeitung and Scholz & Friends

Kai Uwe Gundlach photographed the new motif for the award-winning FAZ campaign, which was produced by SVEN LAABS. To do so, Christoph Grainger-Herr, CEO of watchmaker IWC Schaffhausen, sat on top of the obelisk of the nearly nine meter high sundial of the Halde Hohewald in the Ruhr region and let them photograph him there. Hiding his face – true to the campaign idea – behind the Frankfurter Allgemeinen Zeitung.

“The shadow cast by the sundial shows the local time as well as the date according to the position of the sun. This way of determining time follows in the footsteps of pre-Christian models, making it timeless itself. With an area of around 3000 m2, it is the largest watch Grainger-Herr has ever experienced,” says F.A.Z. The campaign ‘There’s always a smart mind behind it’ has dealt with social topics and events photographically since 1995.

The entrepreneur was in charge of the architectural design of the production facility of IWC Schaffhausen and moved to management of the company at a later time. In 2017, he became the Managing Director of the traditional Swiss brand.

From the client, Yamina Grossmann (F.A.Z.) supported the shoot, and from IWC Schaffhausen, Maurice Moitroux, Caroline Spoerry, Tom Scheuring and Jeannine Tanner were part of it. Creative Director was Jörg Waschescio from Scholz & Friends.

GoSee : svenlaabs.comfrankfurterallgemeine.de/kluge-koepfe
21.09.2023 show complete article


featured by BOSCHtoBANRAP : HERMES Logistics campaign - photos and snippets by Janine GRAUBAUM c/o BOSCHTOBANRAP for thjnk

Photographer and Director Janine GRAUBAUM c/o BOSCHTOBANRAP realized the new HERMES campaign for thjnk. The result: photos and a few film snippets.

Art Direction was taken care of by Ildar Würth with production by GoSee Member SVEN LAABS. Styling was in the hands of Nelly Hohmann, and hair & makeup came from Rebecca Herrmann. Photo and film post were realized by Simon Geis from vividgrey. Models came from Procast, and art buying was taken care of by Nina-Maria Glahé. Digital Operator: Martin Dziuba, DOP: Till Girke.

GoSee boschtobanrap.com
30.05.2023 show complete article


featured by Torsten Klinkow : TORSTEN KLINKOW stages the timeless super athlete FERRARI ROMA in photos and film

Torsten Klinkow c/o SEVERIN WENDELER photographed the timeless super athlete Ferrari Roma with model Kristina Mostovaya c/o Modelwerk against a backdrop of modern, graphic architecture. And now the film for the project is out!

With its striking flair and style, the car is a contemporary reminiscence of the dolce vita in Rome of the 1950s and 1960s. Torsten juxtaposed the elegant 2+2 seater in strong contrast to the clear lines and hard shadows of the location.

The perfect location was scouted by GoSee Member SVEN LAABS. Séraphine De Lima was responsible for the elegant styling, and Claudia Fischer perfected the look with just the right hairstyling and makeup. Felix Martens and Tilman Jäckle were the DOPs on set. And TREY took care of post production.
11.10.2022 show complete article