The fashion brand ETNODIM stands for ethnic Ukrainian clothing : “We combine traditional ornaments with symbols of the modern history of Ukraine. With the help of clothes, we pass on our knowledge of modern values and events to the next generations. We turn to the past in order to create the style of a new generation.”

For ETNODIM, our GoSeeAWARDS 2024 winner – SYNCHRODOGS c/o SHOTVIEW A.M. – photographed the campaign presented here.

The label was founded in 2009 in Kyiv by Andriy Cherukha, and the designs come from Lily Kasyanchuk and her team. On the website spendwithukraine.com, you can read a wonderful interview with the founder. We have an excerpt for you here:

How are you doing now (how has the war affected your business)? In 2014, the Revolution of Dignity, the Russian occupation of Crimea, and the subsequent war unleashed by Russia in eastern Ukraine served as a wake-up call for us, compelling us to cherish and preserve Ukraine, its culture, and its people. This crucial moment...