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‘With the new SmokeFire pellet barbecue, you can make food you never thought possible in your own backyard and turn your patio into a designer stage. Sear at 315 degrees Celsius, roast, smoke or even pan-sear – it’s all possible,” says WEBER GRILL.
The ‘SmokeFire STEALTH Edition’ with a completely blacked-out design has just received the RED Dot Design Award 2022, and Markus Mueller photographed the perfect campaign for the occasion for Scholz&Friends (AD: Christian Wellhäußer), with art buying taken care of by Ellen Kleinbölting. Food on the grill was put together by food stylist Laurent Overmans, and styling came from Doreen Regel c/o basics berlin. The production company was Aways Everything. And the campaign wouldn’t be complete, of course, without Weber’s classic Master Touch kettle barbecue.