- New PR tactics in the era of advanced technologies -
PR ON THE GO founder Melanie Marten has announced a new masterclass for January 31, 2025 that will focus on new PR tactics in the age of advanced technologies. The independent PR consultant holds more than 15 years of experience creating a portfolio of global media coverage for start-ups, brands, global corporations and their thought leaders through her agency The Coup.
The Coup stands for targeted communications with a focus on opportunity identification, go-to-market activation, product adoption and thought leadership. Focus markets include North America, UK, Germany and beyond, which the agency covers at competitive rates.
A certified journalist, Marten is also the founder of PR ON THE GO - the fastest growing resource platform for growth hacking. She is building PR ON THE GO to bring PR intelligence to creatives and startups worldwide. The mission is to empower anyone to build a successful local or global business by providing free PR tips and growth hacks through the platform.
In her upcoming masterclass, Marten will highlight important changes in PR tactics that have occurred since we entered the era of advanced technologies. This includes when and how to use AI versus authenticity in campaigns, such as the benefits of generating AI headshots from simple selfies that can replace time-consuming portrait photo shoots for interview subjects. Marten will explain why AI-generated interview answers won't be published anymore. She coined the term "Algorithm Press" for the vast array of guaranteed press release publications and will explain what this can and cannot do for your business development. Another major shift in the media landscape has occurred where affiliate PR has become an invaluable asset. This has become the way to serve the growing number of commerce journalists who only cover products if they're part of a commission system for the media outlet.
While current PR-relevant topics such as real-time data, sentiment, and traditional media versus social listening will be covered, participants will also have the opportunity to get practical advice for their startup or business in the creative industries.
PR ON THE GO Masterclass - Reserve Your Spot here.
PR ON THE GO founder Melanie Marten has announced a new masterclass for January 31, 2025 that will focus on new PR tactics in the age of advanced technologies. The independent PR consultant holds more than 15 years of experience creating a portfolio of global media coverage for start-ups, brands, global corporations and their thought leaders through her agency The Coup.
The Coup stands for targeted communications with a focus on opportunity identification, go-to-market activation, product adoption and thought leadership. Focus markets include North America, UK, Germany and beyond, which the agency covers at competitive rates.
A certified journalist, Marten is also the founder of PR ON THE GO - the fastest growing resource platform for growth hacking. She is building PR ON THE GO to bring PR intelligence to creatives and startups worldwide. The mission is to empower anyone to build a successful local or global business by providing free PR tips and growth hacks through the platform.
In her upcoming masterclass, Marten will highlight important changes in PR tactics that have occurred since we entered the era of advanced technologies. This includes when and how to use AI versus authenticity in campaigns, such as the benefits of generating AI headshots from simple selfies that can replace time-consuming portrait photo shoots for interview subjects. Marten will explain why AI-generated interview answers won't be published anymore. She coined the term "Algorithm Press" for the vast array of guaranteed press release publications and will explain what this can and cannot do for your business development. Another major shift in the media landscape has occurred where affiliate PR has become an invaluable asset. This has become the way to serve the growing number of commerce journalists who only cover products if they're part of a commission system for the media outlet.
While current PR-relevant topics such as real-time data, sentiment, and traditional media versus social listening will be covered, participants will also have the opportunity to get practical advice for their startup or business in the creative industries.
PR ON THE GO Masterclass - Reserve Your Spot here.
