news featured by BIRGIT STÖVER ARTISTS ‘MAC For Successful People’ - Tina LUTHER c/o BIRGIT STÖVER ARTISTS photographs the MAC Jeans campaign

Tina LUTHER c/o BIRGIT STÖVER ARTISTS photographed once again for a MAC Jeans campaign. This time, it was off to the streets of Barcelona for the photographer and her team – where they created jeans motifs just as sunny as they are stylish.

In September 2020, Eveline Schönleber, Managing Director & Shareholder of MAC, presented sustainable product innovations from MAC at the Sustainable Fashion Summit of the renowned textile industry magazine. The clear focus has always been on the triad of economic, ecological and social responsibility. Sustainability and entrepreneurial foresight have always been deeply anchored in the DNA of MAC and are not based on trends, but are understood as lived values.

The consciousness for conducting business sustainably in an industry which doesn’t necessarily follow eco-friendly practices has been increasingly developed at MAC over the years: “With the 2020 Sustainability Report, we would like to document what is already being done today to promote...

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