Sportiness in its most elegant form. Precisely how Volkswagen describes its R-line version of the Arteon, which transportation specialist JOHANNES BOLD staged for Berlin-based agency DDB Voltage.

Creative Director was Mahmoud Fathy, with Art Directors Johannes Jatho and Elisabeth Miller. Art buying was in the hands of Valerie Opitz. The motifs were produced by Shelter Productions, with hair & make-up by Tina Fischbach c/o Basics, styling by Neves Schander, CGI by Mainworks and post production taken care of by Simon Geis Vividgrey in Berlin. Besides the campaign motifs, Johannes presents three side shots from the elaborate production exclusively on GoSee.

Volkswagen on the Arteon R-Line: “First impression of the Arteon R-Line Edition: impressive. The automobile combines a sporty character with elegant design and striking Moonstone Grey finish, with details in black for further visual highlights to underscore the dynamic exterior. Experience a more powerful Arteon.” GoSee: