Blogs // 7 Blogs by The Sweetspot GmbH
IWC Schaffhausen x Mercedes AMG "The Performance Chronographs"
Come in and order your perfect piece of excellence from IWC Schaffhausen!
photographed by Maximilian Baier
What is one of Formula 1 finest drivers Lewis Hamilton doing in the desert driving his fancy
AMG car and visiting a mysterious diner? The Sweetspot teamed up with Scholz and
Friends Berlin to promote the latest watches from IWC Schaffhausen that are being sold in
this uncommon place.
From letting the mysterious diner and the desert environment come to life in full CGI, to
shooting the perfect word match between Lewis and the shop assistant to composing a
piece of music to support this peculiar situation The Sweetspot teamed up with RECOMfilm
and IXYXI music and Wolfsrudel Music to create a world where those things seem just
possible. Directed by talented Sinan Sevinç who created a world where you can order your
perfect timepiece from IWC Schaffhausen in a new and exciting way.
https://thesweetspot.co/videos/designed-for-the-fearless
Client: IWC Schaffhausen
Global Brand Marketing Director: Maurice Moitroux
Head of Brand Creation: Nicholas Schmidt
Strategic Brand Planer: Thomas Scheuring
Department Manager Brand Communication&Content: Caroline Spoerry
Brand Communication Manager: Sevde Erdem
Agency: Scholz & Friends
Executive Creative Director: Jörg Waschescio
Art Director: Lisa Menke
Account Director: Romy Kaltenbach
Account Manager: Isabel Liedl
Cast: Lewis Hamilton, George Russell, Timur Gabriel
Production Company: The Sweetspot
Director: Sinan Sevinç
DoP: Christopher Behrmann
Photographer: Maximilian Baier
Exec. Producer: Felix Antretter
Producer: Frederika zu Klampen
Post Producer: Julia Kastaun
PA: Marie-Estelle Laudenbach
Production Design: Christina Mammes
Editor DC: Jacob Ipsen
Editor Mainfilm & Social Assets: Philipp Müller
Assistant Editor: Casey Luganda
Service Production Company: My Way Productions
Service Exec. Producer: Tina Dobslaw
Service Producer: Irene Fabregat
Service PA: Louis Gelpi
Production Manager: Marc Gallén
Runner: Nuria Gillamón, Anika Asin, Ramon, Cuesta
AD: Pedro Outón
1st AC: Dani Gallardo
1st Ass. Photo: Paul Skulimma
VTR/DIT: Ingrid Montalbán, Nioc di Masso
Gaffer: Rafa Ramirez
Grip: Santi Tormé
Camera Operator: Nico Lasarte
H&M: Itziar Zang
Setsound: Aritz Sanjurjo
Music Mainfilm & Assets: ixyxi.ixyxi
Music,Sounddesign&SFX: ixyxi.ixyxi
Music DC: Wolfsrudel Music
Colorist: Marina Starke
VFX & Postproduction: RECOM Film
SFX Producer: Daniela Bär, Sarah Hackenberger
Photopost: kkretouch © // 10 files show complete blog
photographed by Maximilian Baier
What is one of Formula 1 finest drivers Lewis Hamilton doing in the desert driving his fancy
AMG car and visiting a mysterious diner? The Sweetspot teamed up with Scholz and
Friends Berlin to promote the latest watches from IWC Schaffhausen that are being sold in
this uncommon place.
From letting the mysterious diner and the desert environment come to life in full CGI, to
shooting the perfect word match between Lewis and the shop assistant to composing a
piece of music to support this peculiar situation The Sweetspot teamed up with RECOMfilm
and IXYXI music and Wolfsrudel Music to create a world where those things seem just
possible. Directed by talented Sinan Sevinç who created a world where you can order your
perfect timepiece from IWC Schaffhausen in a new and exciting way.
https://thesweetspot.co/videos/designed-for-the-fearless
Client: IWC Schaffhausen
Global Brand Marketing Director: Maurice Moitroux
Head of Brand Creation: Nicholas Schmidt
Strategic Brand Planer: Thomas Scheuring
Department Manager Brand Communication&Content: Caroline Spoerry
Brand Communication Manager: Sevde Erdem
Agency: Scholz & Friends
Executive Creative Director: Jörg Waschescio
Art Director: Lisa Menke
Account Director: Romy Kaltenbach
Account Manager: Isabel Liedl
Cast: Lewis Hamilton, George Russell, Timur Gabriel
Production Company: The Sweetspot
Director: Sinan Sevinç
DoP: Christopher Behrmann
Photographer: Maximilian Baier
Exec. Producer: Felix Antretter
Producer: Frederika zu Klampen
Post Producer: Julia Kastaun
PA: Marie-Estelle Laudenbach
Production Design: Christina Mammes
Editor DC: Jacob Ipsen
Editor Mainfilm & Social Assets: Philipp Müller
Assistant Editor: Casey Luganda
Service Production Company: My Way Productions
Service Exec. Producer: Tina Dobslaw
Service Producer: Irene Fabregat
Service PA: Louis Gelpi
Production Manager: Marc Gallén
Runner: Nuria Gillamón, Anika Asin, Ramon, Cuesta
AD: Pedro Outón
1st AC: Dani Gallardo
1st Ass. Photo: Paul Skulimma
VTR/DIT: Ingrid Montalbán, Nioc di Masso
Gaffer: Rafa Ramirez
Grip: Santi Tormé
Camera Operator: Nico Lasarte
H&M: Itziar Zang
Setsound: Aritz Sanjurjo
Music Mainfilm & Assets: ixyxi.ixyxi
Music,Sounddesign&SFX: ixyxi.ixyxi
Music DC: Wolfsrudel Music
Colorist: Marina Starke
VFX & Postproduction: RECOM Film
SFX Producer: Daniela Bär, Sarah Hackenberger
Photopost: kkretouch © // 10 files show complete blog
IWC Schaffhausen x Mercedes AMG "The Performance Chronographs"
Come in and order your perfect piece of excellence from IWC Schaffhausen!
directed by Sinan Sevinç
What is one of Formula 1 finest drivers Lewis Hamilton doing in the desert driving his fancy
AMG car and visiting a mysterious diner? The Sweetspot teamed up with Scholz and
Friends Berlin to promote the latest watches from IWC Schaffhausen that are being sold in
this uncommon place.
From letting the mysterious diner and the desert environment come to life in full CGI, to
shooting the perfect word match between Lewis and the shop assistant to composing a
piece of music to support this peculiar situation The Sweetspot teamed up with RECOMfilm
and IXYXI music and Wolfsrudel Music to create a world where those things seem just
possible. Directed by talented Sinan Sevinç who created a world where you can order your
perfect timepiece from IWC Schaffhausen in a new and exciting way.
https://thesweetspot.co/videos/designed-for-the-fearless
Client: IWC Schaffhausen
Global Brand Marketing Director: Maurice Moitroux
Head of Brand Creation: Nicholas Schmidt
Strategic Brand Planer: Thomas Scheuring
Department Manager Brand Communication&Content: Caroline Spoerry
Brand Communication Manager: Sevde Erdem
Agency: Scholz & Friends
Executive Creative Director: Jörg Waschescio
Art Director: Lisa Menke
Account Director: Romy Kaltenbach
Account Manager: Isabel Liedl
Cast: Lewis Hamilton, George Russell, Timur Gabriel
Production Company: The Sweetspot
Director: Sinan Sevinç
DoP: Christopher Behrmann
Photographer: Maximilian Baier
Exec. Producer: Felix Antretter
Producer: Frederika zu Klampen
Post Producer: Julia Kastaun
PA: Marie-Estelle Laudenbach
Production Design: Christina Mammes
Editor DC: Jacob Ipsen
Editor Mainfilm & Social Assets: Philipp Müller
Assistant Editor: Casey Luganda
Service Production Company: My Way Productions
Service Exec. Producer: Tina Dobslaw
Service Producer: Irene Fabregat
Service PA: Louis Gelpi
Production Manager: Marc Gallén
Runner: Nuria Gillamón, Anika Asin, Ramon, Cuesta
AD: Pedro Outón
1st AC: Dani Gallardo
1st Ass. Photo: Paul Skulimma
VTR/DIT: Ingrid Montalbán, Nioc di Masso
Gaffer: Rafa Ramirez
Grip: Santi Tormé
Camera Operator: Nico Lasarte
H&M: Itziar Zang
Setsound: Aritz Sanjurjo
Music Mainfilm & Assets: ixyxi.ixyxi
Music,Sounddesign&SFX: ixyxi.ixyxi
Music DC: Wolfsrudel Music
Colorist: Marina Starke
VFX & Postproduction: RECOM Film
SFX Producer: Daniela Bär, Sarah Hackenberger
Photopost: kkretouch © // 16 files show complete blog
directed by Sinan Sevinç
What is one of Formula 1 finest drivers Lewis Hamilton doing in the desert driving his fancy
AMG car and visiting a mysterious diner? The Sweetspot teamed up with Scholz and
Friends Berlin to promote the latest watches from IWC Schaffhausen that are being sold in
this uncommon place.
From letting the mysterious diner and the desert environment come to life in full CGI, to
shooting the perfect word match between Lewis and the shop assistant to composing a
piece of music to support this peculiar situation The Sweetspot teamed up with RECOMfilm
and IXYXI music and Wolfsrudel Music to create a world where those things seem just
possible. Directed by talented Sinan Sevinç who created a world where you can order your
perfect timepiece from IWC Schaffhausen in a new and exciting way.
https://thesweetspot.co/videos/designed-for-the-fearless
Client: IWC Schaffhausen
Global Brand Marketing Director: Maurice Moitroux
Head of Brand Creation: Nicholas Schmidt
Strategic Brand Planer: Thomas Scheuring
Department Manager Brand Communication&Content: Caroline Spoerry
Brand Communication Manager: Sevde Erdem
Agency: Scholz & Friends
Executive Creative Director: Jörg Waschescio
Art Director: Lisa Menke
Account Director: Romy Kaltenbach
Account Manager: Isabel Liedl
Cast: Lewis Hamilton, George Russell, Timur Gabriel
Production Company: The Sweetspot
Director: Sinan Sevinç
DoP: Christopher Behrmann
Photographer: Maximilian Baier
Exec. Producer: Felix Antretter
Producer: Frederika zu Klampen
Post Producer: Julia Kastaun
PA: Marie-Estelle Laudenbach
Production Design: Christina Mammes
Editor DC: Jacob Ipsen
Editor Mainfilm & Social Assets: Philipp Müller
Assistant Editor: Casey Luganda
Service Production Company: My Way Productions
Service Exec. Producer: Tina Dobslaw
Service Producer: Irene Fabregat
Service PA: Louis Gelpi
Production Manager: Marc Gallén
Runner: Nuria Gillamón, Anika Asin, Ramon, Cuesta
AD: Pedro Outón
1st AC: Dani Gallardo
1st Ass. Photo: Paul Skulimma
VTR/DIT: Ingrid Montalbán, Nioc di Masso
Gaffer: Rafa Ramirez
Grip: Santi Tormé
Camera Operator: Nico Lasarte
H&M: Itziar Zang
Setsound: Aritz Sanjurjo
Music Mainfilm & Assets: ixyxi.ixyxi
Music,Sounddesign&SFX: ixyxi.ixyxi
Music DC: Wolfsrudel Music
Colorist: Marina Starke
VFX & Postproduction: RECOM Film
SFX Producer: Daniela Bär, Sarah Hackenberger
Photopost: kkretouch © // 16 files show complete blog
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Mercedes-Benz Trucks: "Charged for Tomorrow" The eActros LongHaul (Music by TUA)
CREDITS
Client: Mercedes-Benz Trucks
Agency: Scholz & Friends
Production Company: The Sweetspot GmbH
Director: no.odds
DoP: Patrick Pichler
Photographer: Max Rempe
Executive Producer: Felix Antretter
Producer: Rika zu Klampen & Kellie Hooper
Postproduction Producer: Julia Kastaun
Production Assistant: Marie Laudenbach
Editor: Moritz Giesl
Motion Design: Mihail Iliev & Vladislav Iliev, studio Phormatik
Sounddesign: Hyvemind GmbH
Musik: TUA
Colorist: Mai Lasan
Online: Henning Himmelreich
Cast: TUA
© // 2 files
show complete blog
"Knock, pick, box, pluck" - that's what the future sounds like! Singer and producer TUA records and composes the 'Sound Of Tomorrow' and lays the foundation for the music video of the first electric long-distance truck from Mercedes-Benz Trucks.
The 'Sound Of Tomorrow' is creatively staged by projection mapping graphics in a way never seen before.
The impressive visuality of the music video, derived from the sounds, was directed by the directing duo no.odds. The goal was to find a visual language that combines design, symbolism and music to tell a powerful story. The eActros LongHaul music video was produced by the film production company The Sweetspot.
The film celebrated its premiere at the IAA Transportation in Hanover.
CREDITS
Client: Mercedes-Benz Trucks
Agency: Scholz & Friends
Production Company: The Sweetspot GmbH
Director: no.odds
DoP: Patrick Pichler
Photographer: Max Rempe
Executive Producer: Felix Antretter
Producer: Rika zu Klampen & Kellie Hooper
Postproduction Producer: Julia Kastaun
Production Assistant: Marie Laudenbach
Editor: Moritz Giesl
Motion Design: Mihail Iliev & Vladislav Iliev, studio Phormatik
Sounddesign: Hyvemind GmbH
Musik: TUA
Colorist: Mai Lasan
Online: Henning Himmelreich
Cast: TUA