Blogs // 7 Blogs by The Sweetspot GmbH

 
IWC Schaffhausen x Mercedes AMG "The Performance Chronographs"
Come in and order your perfect piece of excellence from IWC Schaffhausen!

photographed by Maximilian Baier

What is one of Formula 1 finest drivers Lewis Hamilton doing in the desert driving his fancy
AMG car and visiting a mysterious diner? The Sweetspot teamed up with Scholz and
Friends Berlin to promote the latest watches from IWC Schaffhausen that are being sold in
this uncommon place.
From letting the mysterious diner and the desert environment come to life in full CGI, to
shooting the perfect word match between Lewis and the shop assistant to composing a
piece of music to support this peculiar situation The Sweetspot teamed up with RECOMfilm
and IXYXI music and Wolfsrudel Music to create a world where those things seem just
possible. Directed by talented Sinan Sevinç who created a world where you can order your
perfect timepiece from IWC Schaffhausen in a new and exciting way.

https://thesweetspot.co/videos/designed-for-the-fearless

Client: IWC Schaffhausen
Global Brand Marketing Director: Maurice Moitroux
Head of Brand Creation: Nicholas Schmidt 
Strategic Brand Planer: Thomas Scheuring
Department Manager Brand Communication&Content: Caroline Spoerry 
Brand Communication Manager: Sevde Erdem

Agency: Scholz & Friends 
Executive Creative Director: Jörg Waschescio
Art Director: Lisa Menke  
Account Director: Romy Kaltenbach  
Account Manager: Isabel Liedl

Cast: Lewis Hamilton, George Russell, Timur Gabriel 

Production Company: The Sweetspot
Director: Sinan Sevinç
DoP: Christopher Behrmann 
Photographer: Maximilian Baier
Exec. Producer: Felix Antretter
Producer: Frederika zu Klampen
Post Producer: Julia Kastaun
PA: Marie-Estelle Laudenbach 

Production Design: Christina Mammes
Editor DC: Jacob Ipsen
Editor Mainfilm & Social Assets: Philipp Müller
Assistant Editor: Casey Luganda 

Service Production Company: My Way Productions 
Service Exec. Producer: Tina Dobslaw
Service Producer: Irene Fabregat
Service PA: Louis Gelpi
Production Manager: Marc Gallén
Runner: Nuria Gillamón, Anika Asin, Ramon, Cuesta

AD: Pedro Outón
1st AC: Dani Gallardo
1st Ass. Photo: Paul Skulimma
VTR/DIT: Ingrid Montalbán, Nioc di Masso
Gaffer: Rafa Ramirez
Grip: Santi Tormé
Camera Operator: Nico Lasarte
H&M: Itziar Zang

Setsound: Aritz Sanjurjo
Music Mainfilm & Assets: ixyxi.ixyxi 
Music,Sounddesign&SFX: ixyxi.ixyxi 
Music DC: Wolfsrudel Music
Colorist: Marina Starke
VFX & Postproduction: RECOM Film
SFX Producer: Daniela Bär, Sarah Hackenberger
Photopost: kkretouch © // 10 files show complete blog
IMAGE // THE SWEETSPOT GMBH
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IWC Schaffhausen x Mercedes AMG "The Performance Chronographs"
Come in and order your perfect piece of excellence from IWC Schaffhausen!

directed by Sinan Sevinç

What is one of Formula 1 finest drivers Lewis Hamilton doing in the desert driving his fancy
AMG car and visiting a mysterious diner? The Sweetspot teamed up with Scholz and
Friends Berlin to promote the latest watches from IWC Schaffhausen that are being sold in
this uncommon place.
From letting the mysterious diner and the desert environment come to life in full CGI, to
shooting the perfect word match between Lewis and the shop assistant to composing a
piece of music to support this peculiar situation The Sweetspot teamed up with RECOMfilm
and IXYXI music and Wolfsrudel Music to create a world where those things seem just
possible. Directed by talented Sinan Sevinç who created a world where you can order your
perfect timepiece from IWC Schaffhausen in a new and exciting way.

https://thesweetspot.co/videos/designed-for-the-fearless

Client: IWC Schaffhausen
Global Brand Marketing Director: Maurice Moitroux
Head of Brand Creation: Nicholas Schmidt 
Strategic Brand Planer: Thomas Scheuring
Department Manager Brand Communication&Content: Caroline Spoerry 
Brand Communication Manager: Sevde Erdem

Agency: Scholz & Friends 
Executive Creative Director: Jörg Waschescio
Art Director: Lisa Menke  
Account Director: Romy Kaltenbach  
Account Manager: Isabel Liedl

Cast: Lewis Hamilton, George Russell, Timur Gabriel 

Production Company: The Sweetspot
Director: Sinan Sevinç
DoP: Christopher Behrmann 
Photographer: Maximilian Baier
Exec. Producer: Felix Antretter
Producer: Frederika zu Klampen
Post Producer: Julia Kastaun
PA: Marie-Estelle Laudenbach 

Production Design: Christina Mammes
Editor DC: Jacob Ipsen
Editor Mainfilm & Social Assets: Philipp Müller
Assistant Editor: Casey Luganda 

Service Production Company: My Way Productions 
Service Exec. Producer: Tina Dobslaw
Service Producer: Irene Fabregat
Service PA: Louis Gelpi
Production Manager: Marc Gallén
Runner: Nuria Gillamón, Anika Asin, Ramon, Cuesta

AD: Pedro Outón
1st AC: Dani Gallardo
1st Ass. Photo: Paul Skulimma
VTR/DIT: Ingrid Montalbán, Nioc di Masso
Gaffer: Rafa Ramirez
Grip: Santi Tormé
Camera Operator: Nico Lasarte
H&M: Itziar Zang

Setsound: Aritz Sanjurjo
Music Mainfilm & Assets: ixyxi.ixyxi 
Music,Sounddesign&SFX: ixyxi.ixyxi 
Music DC: Wolfsrudel Music
Colorist: Marina Starke
VFX & Postproduction: RECOM Film
SFX Producer: Daniela Bär, Sarah Hackenberger
Photopost: kkretouch © // 16 files show complete blog
MOVIE // THE SWEETSPOT GMBH
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Mercedes-Benz Trucks: "Charged for Tomorrow" The eActros LongHaul (Music by TUA)
"Knock, pick, box, pluck" - that's what the future sounds like! Singer and producer TUA records and composes the 'Sound Of Tomorrow' and lays the foundation for the music video of the first electric long-distance truck from Mercedes-Benz Trucks.
 
The 'Sound Of Tomorrow' is creatively staged by projection mapping graphics in a way never seen before. 
The impressive visuality of the music video, derived from the sounds, was directed by the directing duo no.odds. The goal was to find a visual language that combines design, symbolism and music to tell a powerful story. The eActros LongHaul music video was produced by the film production company The Sweetspot.
 
The film celebrated its premiere at the IAA Transportation in Hanover.


CREDITS
Client: Mercedes-Benz Trucks
Agency: Scholz & Friends
Production Company: The Sweetspot GmbH

Director: no.odds
DoP: Patrick Pichler
Photographer: Max Rempe 
Executive Producer: Felix Antretter
Producer: Rika zu Klampen & Kellie Hooper
Postproduction Producer: Julia Kastaun
Production Assistant: Marie Laudenbach
Editor: Moritz Giesl
Motion Design: Mihail Iliev & Vladislav Iliev, studio Phormatik
Sounddesign: Hyvemind GmbH
Musik: TUA
Colorist: Mai Lasan
Online: Henning Himmelreich

Cast: TUA
© // 2 files show complete blog
MOVIE // Mercedes-Benz Trucks: "Charged for Tomorrow" The eActros LongHaul (Music by TUA)
IMAGE // Mercedes-Benz Trucks: "Charged for Tomorrow" The eActros LongHaul (Music by TUA)