news featured by Claas Cropp Creative Productions CLAAS CROPP CREATIVE PRODUCTIONS produced the SMART HOME campaign for GIRA with photographer David Daub… and meet CCCP once again as an exhibitor at UPDATE-22-BERLIN

Experience more in a world between on and off. Consumer information search and buying behavior have undergone a significant transition in recent years as both have shifted more and more online. This is also true for the electronics sector. Consumers usually inform themselves online first and derive in most cases precise conceptions and expectations with which they then approach electronics specialists. To optimize this process, Gira already launched a large-scale image campaign in 2021.

The motifs produced by CLAAS CROPP CREATIVE PRODUCTIONS were photographed by David Daub.

Although the focus is on the area of smart homes, all of Gira’s business areas were ultimately integrated into the campaign. Gira consciously chose not to focus primarily on the products, but instead to build upon the popularity of its switches and its striking, multiple award-winning design.

Torben Bayer, Head of Brand Development and Marketing at GIRA : “We designed the campaign from the very beginning so that it...

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