News // 7 News by thjnk

featured by Claas Cropp Creative Productions : CLAAS CROPP CREATIVE PRODUCTIONS produced the SMART HOME campaign for GIRA with photographer David Daub… and meet CCCP once again as an exhibitor at UPDATE-22-BERLIN

Experience more in a world between on and off. Consumer information search and buying behavior have undergone a significant transition in recent years as both have shifted more and more online. This is also true for the electronics sector. Consumers usually inform themselves online first and derive in most cases precise conceptions and expectations with which they then approach electronics specialists. To optimize this process, Gira already launched a large-scale image campaign in 2021.

The motifs produced by CLAAS CROPP CREATIVE PRODUCTIONS were photographed by David Daub.

Although the focus is on the area of smart homes, all of Gira’s business areas were ultimately integrated into the campaign. Gira consciously chose not to focus primarily on the products, but instead to build upon the popularity of its switches and its striking, multiple award-winning design.

Torben Bayer, Head of Brand Development and Marketing at GIRA : “We designed the campaign from the very beginning so that it could be expanded across all distribution channels in order to also get the trade sector on board. In our explainer video, we show our partners in the trade industry the details of our campaign and how they can take part. But our field service staff are also providing additional support through acquisition and are already out on the road talking to our specialist customers about the topic, to make it clear: With the end consumer campaign, Gira is doing everything it can for the trade sector.”

Claas Cropp Creative Productions is a full service production company with vast experience in all areas of still photo production, location scouting, casting, and art buying : “Based in Berlin, we work nationally and internationally on all kinds of photo shoots, from fashion to cars, and from editorial productions to global advertising campaigns.”

And meet CCCP in 2022 once again as an exhibitor at UPDATE-22-BERLIN.

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28.03.2022 show complete article


featured by JULIA WALDMANN : From Penne to Porridge – Stefan THURMANN c/o JULIA WALDMANN photographs a campaign for REWE’s own organic brands on commission for the agency thjnk

With over thirty years of experience in the area of organic foods, REWE Organic stands for certified natural organic quality. And with more than 700 REWE Organic products, the food specialist offers an assortment which enables customers to live a more conscious lifestyle. From certified organic production free of GMOs, without synthetic/chemical pesticides and without artificial fertilizers, artificial flavors, flavor enhancers, or yeast extracts. More than 300 products independently certified by Naturland.

REWE : “We guarantee you will make a good choice with REWE Organic. That’s why we work with producers and manufacturers on a long-term basis who we know personally and who are dedicated to organic farming with a passion. These fair partnerships, tried and trusted over years with farmers and producer cooperatives, are particularly essential in the area of organic farming. They make sure people keep their jobs and livelihood while giving farmers a reliable partner to plan with so that they can ensure the consistently high quality of our organic REWE products. In other words : We know exactly where our products come from.”

Stefan THURMANN c/o JULIA WALDMANN photographed a campaign for REWE’s own organic brands on commission for the agency thjnk.

GoSee :
08.11.2021 show complete article


featured by MONDAY IN MAY : ‘Back to the Paulaner Beer Garden’ - new PAULANER ad motifs with the FC BAYERN stars, photographed and filmed by NEUMANN UND RODTMANN c/o SOLAR UND FOTOGRAFEN

‘Two Munich originals on the road to success together’ – we look forward to a bit of normalcy with FC Bayern ... soon we hope we’ll all be back in the beer garden – or better, in the PAULANER beer garden. Like here in the ad motifs by NEUMANN & RODTMANN c/o SOLAR UND FOTOGRAFEN with the FC Bayern stars all around Thomas Müller.

But definitely not only there. We quote PAULANER : “Success and emotion, tradition and future, homeland and multiculti – that’s what the Paulaner Brewery and FC Bayern München stand for. For years, these two Munich brands steeped in tradition have been celebrating goals, titles and triumphs together. Always front and center : FCB fans in all corners of the globe. With Paulaner, fans toast to their FCB soccer club in the Allianz Arena, fulfill their fan dreams, and celebrate their favorite team FC Bayern München with famous three-liter steins.”

Soccer club Bayern München e. V., or simply FC Bayern München, Bayern München or FC Bayern, is a German sports club from the Bavarian state capital in Munich. It was founded on 27 February, 1900, and is with around 293,000 members the sports association with the most members in the world. GoSee : &
03.03.2021 show complete article