News // 5 News by Studio Thom Pfister

featured by Terence du Fresne : HOMININAE HELVETICA’ – an art project by Studio Thom Pfister and TERENCE DU FRESNE to celebrate the 700th anniversary of the Bernese guild society ‘zum Affen’

‘Homininae Helvetica’ was created on commission of Studio Thom Pfister and Burgerliche Ersparniskasse (BEK) for the 700th anniversary of the guild society ‘zum Affen’. The elaborate photo montage unites the themes of Bern, the stonemason handicraft and monkeys. Idea, concept, photography, and retouching/compositing all came from TERENCE DU FRESNE.

The guild society ‘zum Affen’ is one of the thirteen ancient craftsman societies and guilds (guild society of stonemasons and engravers) in the city of Bern and a corporation under public law guaranteed by the constitution of the canton of Bern. The guildhall is located on Kramgasse 5 in Bern’s old town district and can be immediately recognized by the red monkey on the facade. The guild society ‘zum Affen’ is mentioned in historical sources for the first time as a fraternity of stonemasons in the year 1321 and is therefore one of the oldest guild societies of the city of Bern and in Switzerland.

“Artists, gifted as they are in the art of imitation, were already referred to as the ‘monkeys of God’ during the times of early Christianity. The guild society was presumably given the name ‘zum Affen’ because the guildhall, acquired by the guild in 1389, was named ‘Haus zum Affen’. For the ‘monkeys of God’ who dedicated their lives to stonemasonry, it had always been ‘der Aff’, or ‘the monkey’, from the very beginning, because in the language of stonemasons, the ‘monkey’ is the rough, unhewn ashlar fresh from the quarry. What can be magically crafted from the massive ashlar by stonemasons can be admired on the beautiful buildings in the old town of Bern and particularly in the cathedral.” says the guild ‘zum Affen’.

To honor the founders of 1820, the Burgerliche Ersparniskasse Bern regularly engages with the guilds through various projects. For example, the 700th anniversary of the guild society ‘zum Affen’ was taken as an opportunity to invite Bernese artists to explore the theme of the monkey and Bern in their works. The concept of inviting artists and the motto ‘The Monkeys of Bern’ came from the agency Studio Thom Pfister.

An exhibition took place last year in Kornhausforum Bern. The works of the eighteen artists are published on the website of the digital annual report 2021. The art magazine can be purchased at the counter of the Burgerliche Ersparniskasse Bern.

Go&See terencedufresne.ch & studiothompfister.com & affen.ch
14.01.2023 show complete article

 

featured by Terence du Fresne : HAGER SCHWEIZ AG with spectacular aerial shots of landscapes, vibrant cities and infrastructure – the key visuals by TERENCE DU FRESNE for Studio Thom Pfister

Studio Thom Pfister has succeeded in getting HAGER AG Switzerland on board as a new client. To further develop the visual world of the supplier of solutions and services for electrical installations, TERENCE DU FRESNE was commissioned to create key visuals. The imagery was photographed in selected locations throughout Switzerland. “We were on the job this summer with a helicopter and drone on commission for Studio Thom Pfister and Hager Switzerland. The result are spectacular aerial shots of landscapes, vibrant cities and infrastructure,” the photographer tells GoSee.

The design system, a flowing “energy line with illuminated sections” shows where Hager products are in use, strengthening the claim ‘With Then for You’.

The image campaign with new imagery and concise core messages is placed for both B2B and B2C online and in trade journals.

GoSee : gosee.news/thompfisterterencedufresne.ch
25.01.2022 show complete article