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news MINI JCW x Deus Ex Machina: Two worlds. Two cars. One passion. Premiere at the IAA Mobility 2025

MINI, in collaboration with the fashion and lifestyle brand Deus Ex Machina, presents two spectacular John Cooper Works one-offs. They celebrate MINI’s motorsport heritage with a creative vision of bold design, functional details, and craftsmanship.

Julia Obermeier, Creative Director BMW Group Design, to GoSee: “Two unique cars, two worlds: the electric ‘The Skeg’ with surf-inspired vibes, and the powerful ‘The Machina’ with pure racing aesthetics. Motorsport DNA meets craftsmanship and creative freedom. Both vehicles embody authenticity over perfection – the beauty of imperfection. We translated this feeling into eight MINI Art Collages: photographed by Bernhard Filser and digitally processed by Sebastian Onufszak. Tire treads, fiberglass, and striking surfaces – all these materials flow into the visuals as graphic textures, giving the images a tangible roughness. The car graphics themselves become a striking stage. The collaboration premiered at IAA Mobility 2025 in Munich.”

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CREDITS ( ADD MY CREDIT )
Creative Director     Julia Obermeier
Photographer     Bernhard Filser
COLLAGES     Sebastian Onufszak
Headof MINI Design     Holger Hampf
Design Communicat.     Nicole Prinz & Michaela Martinus



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