For the Mercedes-Benz Museum campaign, the agency Banauten – under the creative direction of Justine Boltzek – relied on the distinctive visual signature of Anke Luckmann.

The award-winning photographer is known for her staged, atmospherically rich automotive imagery – and it is precisely this blend of technical precision and emotional depth that defines the campaign.

“Spending a few days moving between the past, present and future of mobility – that was quite a special assignment. Legendary vehicles in such an architecturally impressive museum... you’d love to keep shooting there for a whole week.” - Anke Luckmann

The visual world takes viewers on a journey through the icons of automotive history – from historic classics to futuristic concept cars. Between gleaming metal, reflections and architectural clarity, Anke Luckmann captures the unique spirit of the place: innovation as a living tradition.

The motifs were displayed on city lights, buses and large-scale outdoor installations... more