After what feels like a small eternity, we were delighted to see so many dear faces at UPDATE-22-BERLIN. A good 60 agencies were at the event, the UPDATE LIBRARY was up and running, and the GoSeeAWARDS winners were once again chosen. We would especially like to thank Kristina and Marion here for doing such a great job at the UPDATE Bar.

We would also like to take a moment to thank BMW, KeKo, antoni, Zalando, Otto, Kolle Rebbe, Jung von Matt, Whale Amsterdam, Lloyd Schuhe, Scholz & Friends, Track, Looping Group, McCann, Calvin Klein, Heimat, Leo Burnett, Liebeskind Berlin, Publicis One Touch, Wunderman Thompson, WE LOVE Artbuying, C3 Creativ Code and Content, BBDO, Kemmler & Kemmler, Peter Hahn, thjnk, Kolle Rebbe, Theo Wormland, Muehlhausmoers, Zum Goldenen Hirschen, Non Food, Velocity McCann, … as well as the many art producers, art buyers, and direct clients.

We were particularly delighted in 2022 by the great number of international exhibitors that the event attracted. Sweden,...