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War is over – UPdate Salon Berlin 2019 gladly chalks up almost 70 exhibitors, numerous visitors from agencies and clients, and not lastly, some pretty creative booth designs

“What a difference a day makes...” On 15 November, UPDATE-19-BERLIN took place once again at Titanic Hotel in Berlin. We’d like to share a few numbers & impressions from the biggest art producer salon in Europe with you. In 2019, more than 70 agencies were represented with booths – mainly from Germany, Zurich, London, Cape Town, Stockholm, New York, Los Angeles, Warsaw, Vienna, Paris, Lisbon, and Oslo.

UPDATE 2019 in a nutshell:

- FILM/ANIMATION/VR/CGI along with classic photographer representation were among the popular topics.

- South Africa was the main international focus in 2019, followed by London.

- The VIEWINGS took place for the second year and, with top-notch support from Wieden+Kennedy, Tommy Hilfiger and KEKO, were once again in popular demand throughout.

- The UPDATE LIBRARY showcased almost 20 handpicked photographers, whose work can now be seen online at gosee.de/library.

- To give you an idea, here’s a selection of accredited advertising agencies: Publicis Paris, KEKO, antoni, VCCP London, Grabarz & Partner, Mother London, thjnk, Wieden+Kennedy, Prodigious Paris, Neverest, Saatchi & Saatchi, Leo Burnett, Kolle Rebbe, Heimat, Scholz & Friends Hamburg, Philipp & Keuntje, BBDO, McCann, Jung von Matt, Innocean, FCB, Serviceplan, Behind the Scenes, Butter, Optimist, C3, Grey,... and direct clients such as PUMA, ZALANDO, H&M home, FOR YOU, UNIVERSAL MUSIC, BMW, TOMMY HILFIGER, PEEK&CLOPPENBURG, MERCEDES-BENZ, SPORT SCHECK, OTTO, ARKET, VOLKSWAGEN, G-STAR, ADIDAS, ...

- The GoSeeAWARDS have more than 100 submissions and an incredible +150 jurors to show for. Find out who’s among the winners under GoSeeAWARDS.com.

- The VIP JURY DINNER was fully booked even down to the last chair with 104 guests, for which our thanks go to the sponsors, TOBIAS BOSCH FOTOMANAGEMENT and BANRAP.

Our personal summery: We saw impressive booth constructions, beautiful lounges, front cooking, live illustration, minibars and enjoyed so many petit fours we couldn’t, or didn’t, count them. Technology-wise : From face filters on cellphones (bravo Wildfox Running), to touch screens, beamers or even virtual reality at Demodern, the topic of ‘digital’ was addressed creatively, however the focus was clearly on the analogue ‘meeting each other in person’ and engaging with one another... there were the usual beautiful displays, but WAR IS OVER by 2Agenten simply blew us away.

We also noticed that the large number of exhibitors – there were more than 70 agencies in 2019 – attracted a correspondingly large number of creatives to the event. There has never been so much interest already in the run-up, which is also reflected in the number of visitors. We would like to thank our exhibitors, our cooperation partners, our team and hope to see you all at the same place in 2020 :-) !
26.11.2019 show complete article


“I wanted to congratulate you on doing such a fantastic job ...” – Impressions from UPDATE-19-BERLIN and feedback from several specialist visitors – GoSee YOU in 2020 !

In the heat of the moment, both for GoSee and UPDATE, we haven’t found the time to duly honor our references or what others have to say about us, and celebrate it in this case. Now, however, the time has come to put this pesky modesty aside for a minute and, we must admit, to bathe in these heart-warming compliments with great relish. Here are several quotes from our UPDATE-19-BERLIN visitors.

“I wanted to thank you for your invitation to and organization of UPDATE BERLIN. It was a real pleasure to be part of your event and to be able to discover new talents. Thank you for the dinner, too. The hotel was also perfect.”

Nathalie Maudet, Head of Art Buying, Publicis Conseil | Leo Burnett | Saatchi & Saatchi

“We had a great time, met some super people, saw some exciting new work and drank an impressive quantity of champagne! We were all impressed by the quality of the exhibitors and how slick the event was.” Ben Cole, Visual Director, VCCP London

“I wholeheartedly agree with everything Ben has said – it was a fantastic GoSee – slick, with a brilliant standard of exhibitors.” Claire Young, Art Buying, VCCP London

“I wanted to thank you very much for welcoming me. I enjoyed being part of the event. I saw interested things, and I met nice people. The stay was perfectly organized. Hope to see you again soon.” Nathalie Benchetrit, Art Buyer, Publicis Conseil I Marcel I Publicis Luxe, Paris

“I couldn’t have spent Friday any better than with you, the exhibitors and visitors: Inspiring works and a great audience.” Bettina Tetens, Senior Art Buyer & Recruiter Creative Talents, Saatchi & Saatchi Düsseldorf

“Thanks so much for Friday’s event. I met loads of people and saw lots of really great work. It was so much fun.”

Joanna Borton, Director of Creative Services, Charlottetilbury.com, London

“Congratulations for this season, it was great! And thank you sooooo much for the great organization and the nice welcome.” Beatrice Kagan, Directrice Achat d’Art, Publicis France

“I wanted to congratulate you on doing such a fantastic job and thank you for such an amazing event last week! It was really an honour to be on the jury, and it was so great to see so much talent and great work in one room. I saw some really amazing photographers and illustrators who may be very suitable for some upcoming projects. And it was cool to see so many familiar faces and also meet some lovely new people! I would love to be part of it again.” Shandor Gancs, Creative Director BSUR Amsterdam

“Thank you so much again for a most lovely stay in Berlin! It was so great to see all the work and connect with the artists and other jurors. I had an amazing time.” Juul van Alphen, Exec Producer, Amsterdam

“I saw so much great work and was reminded of old contacts that I will now be sure to check out with every new brief. You always take such good care of me, and I always have an amazing time.” Rachel Perry, Senior Art Producer, Wieden & Kennedy Amsterdam

“THANK YOU for having me! Always such a well-organized and great event. And I met a lot of interesting people.” Kristina Wilmar, Creative Producer, H&M HOME

“Thank you very much again for a great Friday! It was fun for us all.” Elisa Anna Sahner, Agent FREDA + WOOLF

“It was a great event with wonderful conversations, a great atmosphere and plenty of inspiration – we really enjoyed the afternoon.” Kathrin Schael, Director, Client Development, EyeEm

“Thanks to the team from GoSee for giving us the platform and organizing it all again each year with nerves of steel and so much charm. We really made a difference with the presentation at our booth and at dinner. I’ve heard from several participants that they could feel the team spirit and how great it was that so many photographers could be contacted there in person.” Sven Gless, BANRAP

“We are so happy that we were part of it: The Update Library was a super opportunity to strike up a conversation with several creatives. I had the impression that a lot of people felt the same way.” Heleen and Barbara from BASICS BERLIN

“I’m happy that I managed to get the chance to see UPDATE and the crowd that it brings together – it was a lot of fun!” Niccolò L. M. Montanari

25.11.2019 show complete article


featured by kombinatrotweiss-illustration : kombinatrotweiss-illustration : enchants visitors at UPDATE-19-BERLIN with live illustrations by MARIANNA GEFEN and love quotes by BELICTA CASTELBARCO

At this year’s UPDATE-19-BERLIN, two illustrators from the agency kombinatrotweiss-illustration illustrated live at the event: Marianna GEFEN collaged visitors in their element (fire, water, air and earth). And Belicta CASTELBARCO enchanted us all with her beautiful love quotes in masterly illustrations on vintage plates.

Belicta Castelbarco is an all-round talent. She was born in Londrina, Brazil, and grew up in Milan, Italy. Without any knowledge of the German language at all, Belicta applied to the renowned Folkwang University in Essen. Only after passing the entry exam did she realize that she would have to learn German before she could begin studying. Which she did, and from then on, visited the illustration class of Professor Otto Näscher and the typography class of Professor Volker Küster. Since her successful graduation, she has been working as a freelance illustrator.

Marianna Gefen is a native of St. Petersburg. She moved to Germany with her parents at the age of ten. As long as she can remember, she has illustrated. So it was quite natural for her to study design with a major in illustration at the Folkwang University of the Arts in Essen. Curious, Marianna wanted to know more and took up a second course in illustration at the University of Applied Sciences in Hamburg where she received a master’s degree. She went to Madrid for a term abroad, fell head over heels in love with the Spanish way of life and stayed for five years. The illustrator, who meanwhile lives in Berlin, creates colorful illustrations, in which she combines seemingly realistic elements with abstract components. GoSee!
25.11.2019 show complete article