In collaboration with Innocean Europe, photographer Frederic Schlosser staged the Genesis X Snow Speedium concept car in a minimalist, wintry visual world that focuses on performance and progressiveness.

Inspired by pristine snow, the Genesis concept car represents power, clarity, and precision. The X Snow Speedium embodies an athletic sensuality, perfectly suited for ambitious winter expeditions or simply the feeling of 'luxury in the snow'.

"The staging translates this attitude into clean lines, purist lighting, and powerful dynamics in the snow," we quote the agency UPFRONT.

The Genesis X Snow Speedium is an electric concept car from the Korean luxury brand Genesis, Hyundai's premium brand. It was developed as a winter adventure version of a sports coupe and was first publicly unveiled at the World Economic Forum in Davos in 2024.

Frederic Schlosser is represented by the Hamburg-based agency UPFRONT.