News // 315 News by UPFRONT Photo & Film GmbH
In collaboration with Innocean Europe, photographer Frederic Schlosser staged the Genesis X Snow Speedium concept car in a minimalist, wintry visual world that focuses on performance and progressiveness.
Inspired by pristine snow, the Genesis concept car represents power, clarity, and precision. The X Snow Speedium embodies an athletic sensuality, perfectly suited for ambitious winter expeditions or simply the feeling of 'luxury in the snow'.
"The staging translates this attitude into clean lines, purist lighting, and powerful dynamics in the snow," we quote the agency UPFRONT.
The Genesis X Snow Speedium is an electric concept car from the Korean luxury brand Genesis, Hyundai's premium brand. It was developed as a winter adventure version of a sports coupe and was first publicly unveiled at the World Economic Forum in Davos in 2024.
Frederic Schlosser is represented by the Hamburg-based agency UPFRONT.
06.03.2026
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For the current lemonade campaign by Carolinen, Jan Eric Euler worked as photographer and DOP. At the center of the visual concept is a natural, summery atmosphere that connects product and landscape.
Alongside classic on-set motifs, expansive aerial shots complement the campaign and open up wide perspectives on the region. The images combine authentic lifestyle scenes with an open, natural landscape aesthetic. Drone operator: Simon Eymann from kopterwork.
With this campaign, Carolinen highlights its origins in Ostwestfalen-Lippe – a region whose landscapes around the Teutoburg Forest visually frame the new imagery.
06.03.2026
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tenhaag represents a new generation of lifestyle athletic shoes that combine technology, comfort, and style. tenhaag is a shoe and sneaker brand from the Austrian company Paul Green GmbH.
Photographer Carolin Unrath created the current Fall/Winter 2025-26 campaign for tenhaag.
The label combines athletic and everyday shoe designs with a modern, urban look. Production takes place through its manufacturing partners in Vietnam. Tenhaag is currently available in Germany, Austria, Switzerland, the UK, and Ireland.
The production of the campaign was overseen by Hovn Studios with producer Manuel Nguyen, hair and makeup by Jenny Bladek, styling by Sophie Fehrmann, and set design by Yannic Donner.
Carolin Unrath is represented by the agency UPFRONT, Photo + Film, Hamburg.
GoSee : tenhaag.com
06.03.2026
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