Aston Martin Vanquish Volante Launch Campaign by FREDERIC SCHLOSSER c/o UPFRONT PHOTO & FILM GMBH for Design Bridge & Partners

Veni. Vidi. Vanquish. For the launch of the new Aston Martin Vanquish Volante – currently the fastest and most powerful front-engined convertible – Frederic SCHLOSSER c/o UPFRONT collaborated with agency Design Bridge & Partners to bring the British supercar to life in a visually striking campaign.

“A car with such precision and beauty, it can’t help but captivate onlookers and passers-by. The work shows this moment of captivation, capturing the tension between viewer and car,” says the team at Design Bridge & Partners. Creative direction came from Graeme Haig and Sam Hall, with production by Mamma Team.

With a 5.2-liter twin-turbo V12, 835 hp, 1000 Nm of torque, and a top speed of 344 km/h, the Vanquish Volante is in a league of its own. The campaign perfectly captures the balance between raw performance and iconic design, translating driving dynamics, elegance, and technical finesse into powerful visuals.

 
23.05.2025 show complete article

BOSIDENG A/W Campaign: Captured by Action & Sports Photographer Ray DEMSKI c/o UPFRONT in Los Angeles and Alaska for Gamet Studio

Photographer Ray Demski, represented by UPFRONT, collaborated with creative agency Gamet Studio to produce Bosideng's latest Autumn/Winter campaign. The campaign was shot in the vibrant city of Los Angeles and the breathtaking Knik Glacier in Alaska. Demski's expertise in action and sports photography seamlessly translated into a dynamic fashion context, characterized by dramatic lighting, precise composition, and an acute sense of timing. The production was managed by IMC Productions.

BOSIDENG is China’s leading down apparel company and has established itself as an international player in recent years. Founded in 1976 by Gao Dekang and headquartered in Shanghai, the company operates over 7,500 retail stores across China and distributes its products in more than 70 countries, including the USA, France, and Italy.

 
22.05.2025 show complete article

SONAX x Jeep Wrangler Rubicon – photographed by Jan Eric EULER c/o UPFRONT against the dramatic natural backdrop of Iceland

For SONAX, photographer and DOP Jan Eric EULER c/o UPFRONT traveled to the rugged landscapes of Iceland to showcase the Jeep Wrangler Rubicon in striking visual style. The Rubicon embodies the core Jeep DNA – built for challenging terrain, with impressive traction, ground clearance, off-road capability, and confident water fording.

Set against the backdrop of Iceland’s powerful natural scenery and combined with technical performance, the resulting imagery captures the brand values of SONAX in a compelling way – with a strong sense of adventure and resilience. (Creative Direction: Peter Dippel, Production: Christoph Merzenich).

SONAX has been supporting car enthusiasts and professionals alike whenever it's about achieving the perfect appearance for their vehicle – with a brand history that dates back to 1903.


 
22.05.2025 show complete article