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News // 82 News by Upfront Photo & Film GmbH

‘The next generation is here’ - the MERCEDES EQE by Frederic SCHLOSSER c/o UPFRONT for OSK and meet UPFRONT at UPDATE 2023

A new dimension of all-electric driving – developed on a brand new vehicle platform. The island of fire and ice served as the perfect location for the shoot with the new MERCEDES EQE. Frederic SCHLOSSER c/o UPFRONT photographed the car as #MBcreater in Iceland. Also in front of the camera was model Isabel c/o East West Models (styling by Ioanna Auschra). Pegasus Pictures provided production services, and the executive PR agency was OSK.
14.12.2022 show complete article


MERCEDES-BENZ VANS eRange campaign by Frederic SCHLOSSER c/o UPFRONT for Preuss und Preuss

For MERCEDES-BENZ VANS, Frederic SCHLOSSER c/o UPFRONT photographed the eRange campaign. The shoot was under the executive of CD Maximilian Stengl and AD Jasmin Pham from Preuss und Preuss (Agency Producer: Sunna Pilz). It was produced right after the TVC shoot with the production company Mamma Team in Madrid. Together with RECOM, Frederic Schlosser also took care of post production.

GoSee upfront.de
13.12.2022 show complete article


BUGATTI Chiron Pur Sport films by Simon PUSCHMANN c/o UPFRONT - and we have the director’s cut in the Super 8 version for you on GoSee.News

What we have for you here on GoSee.News is nothing less than the director’s cut, and Super 8 version, of the BUGATTI Chiron Pur Sport film shot by photographer and director Simon PUSCHMANN c/o UPFRONT. And that with the original vehicle. For the client’s version, the Chiron Pur Sport was staged in CGI, for which only 5% of the entire Super 8 footage made it into the final edit.

Pure driving pleasure, pure adrenaline – that’s what the new CHIRON PUR SPORT stands for. A substantial evolution of the BUGATTI CHIRON ‘Form follows performance’ concept, making it the most agile and uncompromising hyper sports car of modern times, if you ask Bugatti about the new model.

Director & Super 8 camera master was Simon Puschmann, DOP was Stefan Hegenberg, who worked with Executive Producer Tim Michel together with Sonda Productions. Post production by Harvest Digital Agriculture.

GoSee upfront.de & bugatti.com
11.12.2022 show complete article