Since 2021, Coca-Cola has invited the world to celebrate the true magic of humanity.

“The ‘Real Magic’ brand philosophy is rooted in the insight that magic lives in unexpected moments of connection that elevate the everyday into the extraordinary – a timeless wisdom that feels more relevant than ever in today’s hyperconnected yet divided world. Real magic happens when people get together and when what we share in common is greater than what sets us apart.” Coca-Cola.

The Coca-Cola campaign presented here was photographed by Tom van Schelven, with Hamburg-based RETOUCHED STUDIOS in charge of post production.

“This is the most diverse visual representation of the Coca‑Cola brand in our history. It is diverse not only with regard to the creatives who have helped bring ‘Real Magic’ to life and the people featured in the work, but also in terms of the various photography and illustration styles, colors and treatments used.” Rapha Abreu, Global Vice President of Design, The Coca-Cola Company tells us about the ongoing campaign.

And meet RETOUCHED STUDIOS at their booth at UPDATE-24-BERLIN, 18+19 April, 2024, in Telegraphenamt, Berlin.
05.02.2024 show complete article

As the Official Energy Services Partner, British Gas will power Team GB and ParalympicsGB ahead of the Paris 2024 Olympic and Paralympic Games respectively, providing critical support to both organizations as they make their final preparations for next year’s events and beyond.

The campaign for the cooperation was photographed by Tom van Schelven, with post production in the hands of RETOUCHED STUDIOS. The executive agency was The&Partnership, London.

With less than a year to go until the Olympic and Paralympic Games return to Europe, the partnership is aimed not only at directly supporting the athletes’ endeavors but also at empowering young people and athletes to make a positive difference for themselves and their local communities.

In front of Tom’s camera were the popular UK sports stars Tom Daley, Johnson Thompson and Ellie Simmonds – with Tom Daley perhaps the most famous among them.

Diver Thomas Robert ‘Tom’ Daley OBE (* 21 May, 1994, in Plymouth, England) is specialized in the 10-meter platform event. In 2021, he took home Gold in the men’s synchronized diving discipline together with Matty Lee. At the championship in Rome in 2009, he already won the 10-meter platform event, making him the youngest world record holder in history. He has represented the UK in multiple international competitions, including four Olympic Games (2008, 2012, 2016, and 2020). He gained fame also for his taste in knitwear as well as for his entertaining spots on his social media channels.

As an entirely independently funded organization, the British Olympic Association relies on the support of its commercial partners – such as British Gas – to fund its activities in taking Team GB athletes to both the summer and winter editions of the Olympic Games.

ParalympicsGB is the UK’s largest disability sports charity and relies on the support of its commercial partners to deliver a world class environment where athletes can achieve their personal best performances and break down barriers for all disabled people.

Serving around twelve million homes in the United Kingdom, British Gas is the biggest energy supplier in the country and is considered one of the Big Six who dominate the gas and electricity market in the UK.

GoSee : retouched.de

CREDITS
Client: British Gas
Project: #Britishgas #teamgb #paralympicsgb
Agency: The&Partnership, London
Photography: Tom van Schelven
Post Production: Retouched Studios
Athletes: Tom Daley, Johnson Thompson, Ellie Simmonds
13.12.2023 show complete article

In the run-up to the Women’s World Cup, Tom van Schelven c/o MAKING PICTURES photographed soccer players for NIKE. French player Grace Geyoro, Americans Rose Lavelle and Sophia Smith as well as Australian Sam Kerr posed for the camera – to advertise the NIKE Phantom Luna shoe.

GoSee : makingpictures.com
28.08.2023 show complete article