Verve is an Indian monthly fashion and lifestyle magazine for women. It was launched in 1995 and is published and edited by Anuradha Mahindra, wife of industrialist Anand Mahindra. The magazine's main focus is on women's lifestyle, trends, fashion, business and topics on Bollywood. It covers national & international fashion, interviews famous business people and covers topics on latest fashion & designs. The magazine also contain articles about photography, style, celebrities, Indian models, nightlife, forecast, dressing, luxury, cameras, soul, spotlight, and people. Verve claims to cover achievers in every field from fashion, business and style to Bollywood, books and travel.