She has grown with the industry, and the industry has grown to certain extent through her. For more than 30 years, Andrea Vollmer-Hess has been the creative eye of VOGUE Germany: She is a photo editor, a syndication and rights manager as well as a producer. She has worked with the best photographers in the world and is also taking the time to spot new talent as a juror of the GoSeeAWARDS 23.

In an interview, she shares with us what makes a good photo and what urgent advise she would give newcomers. Want more? Then meet Andrea on 25 May at UPDATE in Berlin!

Andrea’s journey began at Saint Martins College of Art and Design in London and has led her, following short stops along the way in the advertising industry, to publishing house Condé Nast. Still with Miss Vogue and Harper’s Bazaar in the beginning, she soon moved to the photo editor’s office and into the hallowed halls of German VOGUE where she is responsible for image research and art buying, the organization of national and international photo productions, finding topics and pitching ideas for new content as well as the company’s photo archive.

What are the ingredients to a good photo for you? For me, a good photo has to be iconic, unique. A photo is similar to a composition, a choreography; the big picture has to be right. I can look at a good photo again and again, and it inspires me every time just like the first. Photography changes just like society does. It never stands still. A good photo captures the beauty of a moment. I am lucky to be able to work with the best photographers in the world at Vogue and get to discover new talent all the time and even get to work with them. 

Which stages of your career have been the most educational? As a visual editor, I actually always learn something new. At Vogue, we produce globally, we share, view, discuss… in other words, we see new photos produced every day for all Vogue editions worldwide or we look for the best photos for different topics at photo agencies or in the Condé Nast archives. You also always learn from new art directors or chief editors, who bring their own individual style with them. As a society, we are in the midst of a great transition, which means that photography, our view of people, of our environment are also changing. As a photo editor, I have to have an eye for these changes, redefine the interpretation of beauty and make it palpable in images, or find photographers who can express our idea of beauty and strength.

What advise would you give new talent for their career? My advise to photographers is to move with the times, never stand still. Life is in constant transition, you learn something new every day. That inspires me. And that’s also the kind of inspiration the photos should reflect. I advise young photographers to always show their photo spreads at GoSees and not only individual motifs. It’s not about a single image; as producers or photo editors, we want to see if a photographer can photograph a story – that’s the only way to truly see their individual style.

A photo shoot is always like a theater production: One scene alone doesn’t make a story. Only when you have seen all scenes do you understand what it is all about. Only then do you see if a photographer can make a topic come to life in a photo spread. As a photographer, you should always be curious, continue to evolve, and you can only do so if you see a lot and are open to new things.

You can also learn quite a lot by assisting photographers for a while who have already made a name for themselves. You meet stylists, learn how to organize a shoot, what to pay attention to and how to fulfill the client’s requirements.

Andrea Vollmer-Hess grants us a glimpse at the May issue of VOGUE Germany here on GoSee – featuring Annie Leibovitz’ production with models Natalia Vodianova, Gigi Hadid and Naomi Campbell. The world-famous photographer is represented by LGA MANAGEMENT, who will be exhibiting at UPDATE once again with a booth.

GoSee vogue.de & update.salon
17.05.2023 show complete article

She has grown with the industry, and the industry has grown to certain extent through her. For more than 30 years, Andrea Vollmer-Hess has been the creative eye of VOGUE Germany: She is a photo editor, a syndication and rights manager as well as a producer. She has worked with the best photographers in the world and is also taking the time to spot new talent as a juror of the GoSeeAWARDS 23.

In an interview, she shares with us what makes a good photo and what urgent advise she would give newcomers. Want more? Then meet Andrea on 25 May at UPDATE in Berlin!

Andrea’s journey began at Saint Martins College of Art and Design in London and has led her, following short stops along the way in the advertising industry, to publishing house Condé Nast. Still with Miss Vogue and Harper’s Bazaar in the beginning, she soon moved to the photo editor’s office and into the hallowed halls of German VOGUE where she is responsible for image research and art buying, the organization of national and international photo productions, finding topics and pitching ideas for new content as well as the company’s photo archive.

What are the ingredients to a good photo for you? For me, a good photo has to be iconic, unique. A photo is similar to a composition, a choreography; the big picture has to be right. I can look at a good photo again and again, and it inspires me every time just like the first. Photography changes just like society does. It never stands still. A good photo captures the beauty of a moment. I am lucky to be able to work with the best photographers in the world at Vogue and get to discover new talent all the time and even get to work with them. 

Which stages of your career have been the most educational? As a visual editor, I actually always learn something new. At Vogue, we produce globally, we share, view, discuss… in other words, we see new photos produced every day for all Vogue editions worldwide or we look for the best photos for different topics at photo agencies or in the Condé Nast archives. You also always learn from new art directors or chief editors, who bring their own individual style with them. As a society, we are in the midst of a great transition, which means that photography, our view of people, of our environment are also changing. As a photo editor, I have to have an eye for these changes, redefine the interpretation of beauty and make it palpable in images, or find photographers who can express our idea of beauty and strength.

What advise would you give new talent for their career? My advise to photographers is to move with the times, never stand still. Life is in constant transition, you learn something new every day. That inspires me. And that’s also the kind of inspiration the photos should reflect. I advise young photographers to always show their photo spreads at GoSees and not only individual motifs. It’s not about a single image; as producers or photo editors, we want to see if a photographer can photograph a story – that’s the only way to truly see their individual style.

A photo shoot is always like a theater production: One scene alone doesn’t make a story. Only when you have seen all scenes do you understand what it is all about. Only then do you see if a photographer can make a topic come to life in a photo spread. As a photographer, you should always be curious, continue to evolve, and you can only do so if you see a lot and are open to new things.

You can also learn quite a lot by assisting photographers for a while who have already made a name for themselves. You meet stylists, learn how to organize a shoot, what to pay attention to and how to fulfill the client’s requirements.

Andrea Vollmer-Hess grants us a glimpse at the May issue of VOGUE Germany here on GoSee – featuring Annie Leibovitz’ production with models Natalia Vodianova, Gigi Hadid and Naomi Campbell. The world-famous photographer is represented by LGA MANAGEMENT, who will be exhibiting at UPDATE once again with a booth.

GoSee vogue.de & update.salon
17.05.2023 show complete article

Directed by Mia Barnes and produced by Freenjoy, LS had the privilege of handling of the complete production on location in the UK for the film shoot of Ed Sheeran’s brand-new visual album ‘Subtract’.

The album features fourteen songs, each of which is accompanied by a music video, filmed back to back at a number of different places across his home county of Suffolk, UK. The album is his most personal to date and is a reflection on grief, death and the journey to healing. Because he did have a lot to process – despite stardom : the cancer affliction of his wife who is expecting a child, the death of his best friend and a law suit due to a copyright dispute. Ed created the album over a period of ten years, all the while waiting for the right moment to let the songs out into the world. And that moment is now.

“Working closely with Freenjoy, a Grammy award-winning US production company, LS Productions’ expert location and production teams played a key role in bringing the visual concept and themes of ‘Subtract’ to life. Nathan Scherrer and the team at Freenjoy are internationally renowned for their work with the world’s top music talent and have worked with LS Productions previously on the Grammy-nominated music video Harry Styles - Adore You.

LS used their local expertise in the South of England to help source the perfect backdrop for each music video. The creative sees Sheeran in multiple locations – from rugged coastlines and striking beach landscapes, to a school playground and a local pub, all selected to bring to life the narrative of grief and reflection ubiquitous throughout the album. The LS team also co-ordinated a series of technical stunts, featuring Sheeran suspended from a rope ladder, a car crash and car submerged underwater, and the creation of a custom giant blue monster.” LS PRODUCTIONS tells GoSee.News.

Edward Christopher ‘Ed’ Sheeran, MBE and born 1991 in Halifax, is a British superstar singer-songwriter. He has sold 150 albums to date. His most successful release is the single ‘Shape of You’, which sold over 40 million copies.

LS PRODUCTIONS itself has not been an inside tip for quite some time. Cristiano Ronaldo, Zendaya, Ed Sheeran, … We look forward to welcoming the top producers with offices in Edinburgh, Manchester and London once again at UPDATE.

GoSee : subtract & lsproductions.com & UPDATE.Salon
15.05.2023 show complete article