News // 15 News by Wagnerchic
Nostalgia meets modern imagery – the photo series "Remember We Used to Smile" takes you on a journey back to the roots of joy and freedom. With the smiley face, arguably the most recognizable symbol of pop culture, as its central element, the series explores essential themes such as identity, crises, and the optimism of youth culture.
"The photographs by talented Berlin photographer Delia Baum delve into a carefree time and pose questions about the complexity of today." WAGNERCHIC, Postproduction. "At Wagnerchic, we supported this creative project with our expertise in high-end image processing and refined the visual look with our many years of experience."
The collaboration with Delia Baum and Creative Director Ursel Barwisnki was an exciting challenge – from the initial idea to the final edit, WAGNERCHIC was responsible for the perfect balance of aesthetic imagery and precise postproduction: "Our work began on set, accompanied by a clear focus on detail and an unwavering commitment to quality."
We'll show you the results on gosee.news - hopefully it'll put a smile on your face...?
17.03.2025
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Portrait & fashion photographer Kathrin LEISCH c/o MONDAY IN MAY, in collaboration with creative director Ursel Barwinski, created an eye-catching editorial featuring the enchanting Berlin-based plus-size model Lena Mariama.
14.02.2025
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In cooperation with BWGTBLD and the creative agency David+Martin Berlin, Delia BAUM c/o KELLY KELLERHOFF created various key visuals for FLACONI in Lisbon. For the leading German online shop for beauty products, self-care is free of paradigms and stands for fun, freedom, lightness and individuality.
With the new claim ‘time to care’, FLACONI not only kicks off its brand relaunch but also indicates its change of direction from a classic beauty retailer to a holistic self-care provider. “The beauty retail market has undergone a much greater transition than over the past decades. A classic ideal of beauty is no longer modern, but has been replaced by a very individual understanding of well-being and beauty. Our goal is to offer our customers a beauty and self-care experience that inspires them and ultimately enables them to lead happier and healthier lives,” CEO Christoph Honnefelder explains the new vision of FLACONI.
“We believe that self-care is often misunderstood and associated with even more pressure, to-dos and little joy. We want to reinterpret the term self-care and free it from its dogma of having to follow a certain pattern or being perceived as just another to-do on our list. We also go one step further and believe that if you take care of yourself, it empowers you to do good for others. We want to create more awareness for the topic of self-care and its positive effects, which is why we also decided on a new claim with a clear attitude,” Marie-Luise Frickel, VP Brand, says about the mission of flaconi.
Post came from GoSee Member WAGNERCHIC.
18.07.2022
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