News // 3 News by WE LOVE artbuying
“The best vans should receive the best service. And the best service, in turn, should get the best shoot,” the agency Wire Communication tells us, who are responsible for developing motifs and perspectives for MERCEDES-BENZ VANS for international use. Also staged for the global market alongside fifteen services were the transporter and electric transporter.
MATTHIAS ALETSEE was commissioned to realize the motifs, and production was in the hands of We love artbuying. Created were a total of 30 motifs and designed assets for the B2B target group. This means no less than 61 markets worldwide to which this artwork is made available.
“32 models, 9 vehicles, 14 locations and 11 days of shooting were necessary in order to stage the entire breadth and depth of the B2B services: from body repairs to Van Uptime digital vehicle diagnostics.” Wire Communication.
Mercedes-Benz Vans is the business unit of Mercedes-Benz AG for the van operations of the brand Mercedes-Benz. The unit has been headed by Mathias Geisen since 1 January, 2022. The product range comprises the Citan city delivery van, the T-Class station wagon based on the Citan but with a high roof, the midsize vans Vito and eVito, the large van Sprinter, the large capacity sedan V-Class as well as the Marco Polo compact travel and recreational vehicle series.
GoSee : mercedes-benz.de & matthias-aletsee.com
01.11.2023
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Johannes Mink photographed electric vehicles in Portugal for the client VOLKSWAGEN. The executive agency was Voltage Berlin / DDB. Creative responsibility was in the hands of Creative Director Felix Genzmer and Senior AD Sebastian Störmer. The Account Manager was Carolin Hummel. Art buying as well as production management came from WE LOVE ARTBUYING. Johannes is represented by Klaus Stiegemeyer.
All parts of the local production were taken care of by Prinz Productions. The shoot took place in a modern house on the coast near Lisbon as well as in the city itself. Three wonderful locations just a hop, skip and jump away from one another – which just goes to show how versatile Portugal is. The local producers were Bianca Scherr and André Loftus.
Prinz Productions is headquartered Cape Town (South Africa) AND Lisbon (Portugal), which is why they can almost give a 100 % guarantee that the sun will always shine for their clients. First-class support included, naturally.
GoSee : prinzproductions.com
05.06.2023
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The LEXWARE brand campaign ‘Dreams’ by the agency Reinsclassen is entering the next round. On TV, in print and across all relevant social media channels, the word is now : “If you have big dreams, you need someone who has your back. For finances, taxes and accounting.”
The testimonials for it were protagonists with very special dreams : wrestling promoter Jazzy Gabert, everyone’s favorite falconer Achim Häfner, and last, but not least, mental coach Hendrik Stachnau presented here. He was photographed by MARKUS MUELLER in cooperation with WE LOVE artbuying.
Up north in icy cold Sweden, Markus Mueller shot the new motif for LEXWARE. The protagonist this time: extreme athlete and husky whisperer Hendrik Stachnau. The dream of the mental coach? Turning executives into leaders of the pack.
Already as a child, Hendrik was fascinated with huskies and their special social behavior. After numerous sled dog championships, Hendrik is using his extreme experiences for his coaching seminars to open new perspectives for executives. He leads them deliberately onto thin ice, in the middle of the wilderness, to show them what team leadership truly means.
As a mental and business coach, he is living his dream: Turning executives into leaders of the pack. Annoying chores like accounting are yesterday’s news for him – because he has someone who has his back.
GoSee : m-mueller.org
03.04.2023
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