Volkswagen Commercial Vehicles puts it plainly this time: “We don’t build cars. We create space.” And it’s exactly this space - for plans, projects, adventures, business ideas, or simply everyday chaos - that Julia Marie Werner c/o WILDFOX RUNNING captured on location in Tallinn.

The guiding idea, “Space for Endless Possibilities,” presents VW Commercial Vehicles not as metal on wheels, but as rolling living spaces: sometimes an office, sometimes a toolbox, sometimes a weekend-ready living room. The campaign plays with a wink, showing that a VW commercial vehicle is just as flexible as its owners - and sometimes even a little more so. Werner’s visuals hit that tone perfectly: open, warm, and full of room for imagination. Or in other words - plenty of space.

Boris Terwey, CEO of Interone: 'The campaign marks a milestone for Volkswagen Commercial Vehicles, as it clearly demonstrates that brand building today must be more than advertising. The fact that a manufacturer has the courage not to place its vehicles at the center of the largest brand campaign in its history, but instead focuses entirely on their purpose, sends a powerful signal to the market and highlights the strong DNA of the brand.'

Interone has been accompanying Volkswagen Commercial Vehicles as its Digital Lead Agency since 2018.




 
03.12.2025 show complete article

05.08.2025 show complete article

10.06.2025 show complete article