The Aficionados

Hotel · Print Mag · Online Mag
München, London

The Aficionados

Hotel · Print Mag · Online Mag

37 Butlers & Colonial Wharf, GB, SE1 2PX, London München, London


White Line Hotels® is a cool edit & guide to places which are worldly, yet fiercely local creative lifestyle hubs. Our pads simply challenge monotony, make a statement, they have attitude and are fun, relaxed places – cast only for their neighbourhoods. We only feature one such ...morelace in each destination, the places that have a natural creative edge, family owned & operated dens of individuality, where charisma and a sense of belonging ooze throughout the fabric of the building. No two places are the same, and that's exactly what we love and respect.

The company, founded by passionate hotelier & marketer, Iain Ainsworth, fosters strong relationships with each of the hotel owners, and only takes the places that really awaken a passion to simply want to go there.

"There are so many bland and overly designed hotels out there, I wanted to pull together an edit of places that mirrored the spirit of my favorite Deli, whereby everything in the shop has a sense of belonging yet each shelf filled with unique crafted produce".

We use the White Line to highlight those places for savvy people who look beyond the big labels and bring back the sense of discovery as indeed the feeling of finding a long lost friend.

White Line Hotels® currently features some 50+ hotels, guesthouses and creative dens including some fab Alpine Ski Hotel and Mediterranean Retreats.
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blog F A R M H O U S E  FABULOUS | The New Magazine

ONE HUNDRED & THIRTY-TWO PAGES of painted walls in hot chocolate, thistle blues, chalked whites and salsa verde. Discover rural interiors wrapped in raw linens, putty coloured throws, vintage corduroy and woollen fleeces: this is Fabulous Farmhouse.

Salvaged flagstone floors, exposed timbers and chunky stone walling frame these rural-inspired beauts from Tuscany to the Czech Beskydy Mountains, a sanctuary in Mallorca to the wilds of Scotland.

Our first in a series of special editions: FARMHOUSE FABULOUS is your 132-page travel directory of the modern country-house depicted through stunning photography and descriptive text. If you love the country vibe, then this magazine is for you and makes a perfect gift for those who seek travel, design, escapism and style.

Iain + Crew

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