News // 7 News by YES WE PROMPT
The BERLINER ZEITUNG newspaper stands for a diversity of voices, opinions and perspectives. To celebrate the 34th anniversary of the fall of the Berlin Wall, BERLINER ZEITUNG has launched a campaign to raise awareness for their OPEN SOURCE platform, which can be used by anyone to upload interesting texts.
Berlin-based designer RABAN RUDDIGKEIT created the motifs for it with the aid of AI. They depict several peaceful revolutionaries of the past century with alarmed facial expressions: Mahatma Gandhi, Václav Havel, Bärbel Bohley, Martin Luther King, Jitzchak Rabin and Lech Wałęsa.
It kicked off with a cover for the weekend edition of BERLINER ZEITUNG on 4 and 5 November, 2023, followed by three further double pages in the journal. Page three informed readers about the content of the campaign and how OPEN SOURCE works.
“Whatever happened to the spirit of the peaceful revolution which led to the fall of the Berlin Wall on 9 November, 1989, and which had previously carried the protests and changes in Eastern Europe? How might the civil rights and peace activists who always advocated for nonviolent civil disobedience look upon our day and age?”
GoSee ruddigkeit.de & yesweprompt.de
16.11.2023 show complete article
In May, Claudia Bußjaeger founded the agency YES WE PROMPT for AI artists in Berlin. For 34 years, the producer and art buyer has been working in advertising. From the very beginning, she was fascinated by how fast and with what energy AI is evolving, and particularly with regard to images. What she liked about the name Yes we prompt was that it means standing behind what you do. “This affirmative statement is catchy,” says Claudia.
Appearing in PAGE is a big special about the agency and the question “How is AI changing work in the picture world?”. The cover is by Mieke Haase, Creative Director and CEO of the agency loved, also represented by YES WE PROMPT.
30.10.2023 show complete article
Photographer Stefanie Andersson was commissioned by the agency Åkestam Holst and their client Pressbyrån to create eye-catching motifs with the help of AI – all for Cinnamon Bun Day.
“In this whimsical and unconventional campaign, we’ve reimagined the world of fragrance and fashion advertising, replacing glitz and glamour with the irresistible charm of Swedish cinnamon buns. 🥐✨ Working alongside Åkestam Holst, we aimed to challenge the norms of traditional ads and bring a smile to your face with a sweet twist. What makes this campaign even more remarkable is that the key visuals are a unique blend of AI and photography, adding a cutting-edge touch to our creative process.”
On 4 October, Sweden celebrates ‘Kanelbullens Dag’, aka Cinnamon Bun Day. The popular pastry is available all over Sweden and is considered a typical baked Swedish specialty. However, the posters went like hot cakes, too – stolen overnight from the subway stations in Stockholm.
“I take it as a big compliment on my work,” the photographer and AI artist says to the press – tongue slightly in cheek. Even AD WEEK, the biggest newspaper in the US advertising industry, reported on the theft.
The campaign was realized by CD & Partner Joakim Khoury. AD: Folke Kühlhorn, Copywriter: Henrik Billing and Producer: Bella Lagerquist.
30.10.2023 show complete article