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'Not every smile starts as a smile' - Peter FUNCH c/o EMEIS DEUBEL photographed and filmed for COLGATE commissioned by ad agency VML France

VML's new campaign for Colgate redefines oral hygiene advertising by embracing the raw reality of parenthood and positions Colgate as a true ally. "Not Every Smile Starts as a Smile" acknowledges a common experience: kids don't like brushing their teeth. The work depicts the daily battles of tears, cries and tantrums, with Colgate there to support parents. Shot by photographer and director Peter FUNCH c/o EMEIS DEUBEL ....

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'Not every smile starts as a smile' - Peter FUNCH c/o EMEIS DEUBEL photographed and filmed for COLGATE commissioned by ad agency VML France

VML's new campaign for Colgate redefines oral hygiene advertising by embracing the raw reality of parenthood and positions Colgate as a true ally. "Not Every Smile Starts as a Smile" acknowledges a common experience: kids don't like brushing their teeth. The work depicts the daily battles of tears, cries and tantrums, with Colgate there to support parents. Shot by photographer and director Peter FUNCH c/o EMEIS DEUBEL ....

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'Not every smile starts as a smile' - Peter FUNCH c/o EMEIS DEUBEL photographed and filmed for COLGATE commissioned by ad agency VML France

VML's new campaign for Colgate redefines oral hygiene advertising by embracing the raw reality of parenthood and positions Colgate as a true ally. "Not Every Smile Starts as a Smile" acknowledges a common experience: kids don't like brushing their teeth. The work depicts the daily battles of tears, cries and tantrums, with Colgate there to support parents. Shot by photographer and director Peter FUNCH c/o EMEIS DEUBEL ....

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Jan Hippchen, Global Creative Director Brand Design at PUMA, talks about innovations, iconic collaborations, and the art of combining design with functionality – and will be personally attending UPDATE BERLIN

Jan Hippchen is the creative mind behind many iconic design innovations at PUMA. As Global Creative Director of Brand Design, he leads the team responsible for iconic projects such as packaging designs, logos, and collaborations. In our interview, Jan provides a deep insight into his versatile role at PUMA and how he combines creativity with functionality.

 
 

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Theo von Aspern, Global Creative Director at adidas at TBWA/Neboko, on Creativity, Team Building, and the Future of Advertising – and in person at UPDATE Berlin

Theo von Aspern, Global Creative Director at adidas at TBWA/Neboko, is a driving force behind some of the most exciting campaigns for the global brand. In this exclusive interview with GoSee, he gives us an insight into his role, the challenges of his work, and the creative vision behind recent projects like the "City Escape" campaign. He discusses the importance of authenticity in advertising, how he builds his team, and how trends and new technologies influence his creative process. We are also excited to welcome Theo in person at UPDATE Berlin.
 

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