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GoSee CREATIVES TO WATCH : Donald Schneider, Creative Director and master of collaborations, brings a breath of fresh air to the slopes with the ELHO Freestyle relaunch!

The outdoor brand ELHO is celebrating its comeback with great momentum. This October 2024, the brand, which was regarded a pioneer of functional outdoor fashion in the 70s to 90s, is launching a new collection. With ELHO Freestyle, a line specifically designed for the next generation is being launched – one that embodies agility, a spirit of adventure, flexibility, and, not least, a fashion-forward approach.

The man behind the successful relaunch of ELHO is Donald Schneider. The award-winning creative director has already planned and implemented global campaigns with Karl Lagerfeld and Beyoncé for major brands such as H&M.

The former art director of French Vogue recognized the appeal that still lay dormant in the ELHO brand and acquired the worldwide brand rights. Together with a team of industry professionals, he developed ELHO Freestyle. “To be creative, you always have to be a little ‘on edge,’” says Donald Schneider…

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AI, Carpet Design, and Augmented Reality - MONICA MENEZ for OBJECT CARPET, Ippolito Fleitz Group, and Tilla Goldberg at Orgatec 2024

International photographer and filmmaker MONICA MENEZ employs AI creatively for her visionary projects and that very successfully. At the Orgatec 2024 trade fair in Cologne, the AI-based concept that she developed for Object Carpet and Ippolito Fleitz Group became a reality.

“I had the opportunity to design the visual world for the new sustainable DUO CARPETS collection and to create an exhibition experience that connects digital art and design in an entirely new way…

 

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ART

GOSEE CREATIVES TO WATCH: Jean-François Bouchard, Photographer & SID LEE Founder, Launches ‘THE NEW CUBANS’ at Paris Photo and Perrotin Store NYC

Jean-François Bouchard’s cinematic photographs shed light on the often overlooked youth culture of contemporary Cuba, revealing a polymorphic community that vibrantly celebrates personal expression and gender diversity. Amid the hardships of life in Cuba and despite the ongoing migration crisis, the younger generation is creating a new reality defined by nonconformity, gender fluidity, and creative expression. ‘The New Cubans’ is a visual journey into this lesser-known Cuba, challenging clichéd representations…
 

 
 

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OpenStudio designs the LIGAWEST 2024 Mailer

LIGAWEST’s annual mailer, like the new Ligawest logo and website, was designed by Düsseldorf-based OpenStudio, aka Kai Hoffmann and Julia Furtmann, who also shot the photos presented here.

“Each of our 16 artists is represented by an art card or a motif from a personal project. On the back of the cards, the artists answer short questions, along with a selection of their clients. The result is a three-part mailer on high-quality paper: an envelope with cut-out; a greeting card; and artist cards, all bound in an embossed banderole,” says Melanie Klein, founder of LIGAWEST…

 
 

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GOSEE CREATIVES TO WATCH: Jean-François Bouchard, Photographer & SID LEE Founder, Launches ‘THE NEW CUBANS’ at Paris Photo and Perrotin Store NYC

Jean-François Bouchard’s cinematic photographs shed light on the often overlooked youth culture of contemporary Cuba, revealing a polymorphic community that vibrantly celebrates personal expression and gender diversity. Amid the hardships of life in Cuba and despite the ongoing migration crisis, the younger generation is creating a new reality defined by nonconformity, gender fluidity, and creative expression. ‘The New Cubans’ is a visual journey into this lesser-known Cuba, challenging clichéd representations…
 

 
 

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