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FALCA produces the PUMA SS25 x NICE LECLERC campaign featuring Formula 1 driver and PUMA brand ambassador Charles Leclerc --- and meet FALCA as exhibtor at UPDATE-25-BERLIN

Sportswear company PUMA announces Formula 1 star and Scuderia Ferrari HP driver Charles Leclerc as its new global ambassador. With this partnership, PUMA strengthens its position as a leading brand in motorsport and extends its influence beyond the racetrack. Together with Scuderia Ferrari HP, PUMA presents a collection that blends vintage charm with modern design. The campaign production was handled by FALCA, with producer Noemí March ....
 

 
 

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Experience maximal color - PER APPELGREN photographed the PRADA Beauty Holiday '24 campaign

Prada Beauty celebrated the 2024 festive season with a Limited Holiday Edition: “Introducing the Prada Platinum Holiday Palette. Silver, gold, rosewood and plum, the only shades you will need for a versatile festive look.” - this is how we quote PRADA Beauty.

The campaign was photographed in Paris by PER APPELGREN with models Tatiana & Bingbing. Executive Creative Director was Aurélie de Villeneuve, supported by Art Directors Gautier Renault, Armandina Giroto and Jianfeng Zhang. The supervising agency was Publicis Luxe. The set was designed by Tristan Tilagone, Brand Content by Patricia Lopez, Lead Production Salomé Sebagh for Prodigious Paris, Line Producer was Clara Frehaut and Lead Post Production Marion Perron. The Prada Global Brand ....

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JEFF LUDES Captures the Iconic 90s Classic: Isuzu VehiCROSS - Personal Project on GoSee

For his latest personal project, transportation photographer Jeff LUDES set out to capture a true 90s classic: the Isuzu VehiCROSS. After an extensive search, he tracked down the perfect example in Idaho, where the stunning natural landscape provided the perfect backdrop. With the car and location in place, all that was left was post-processing. Jeff applied a careful blend of color and mood, bringing the final shot to life.
 

 

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ART

Franz Gertsch – Master of Photorealism: A Major Retrospective of Iconic Works at Deichtorhallen Hamburg

Franz Gertsch (1930–2022) is among the most important Swiss contemporary artists. With his works in the second half of the 20th century, he helped shape a new concept of realism that is closely tied to his working method. He is recognized as a pioneer of hyperrealism, as well as a master of contemporary woodcutting. After beginning his career in romantic painting, from 1965 on Franz Gertsch transitioned through collages in the style of Pop Art to his large-scale photorealistic paintings and woodcuts, for which he is now internationally known.
 

 
 

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RAMP.SPACE x BMW M x Antoni Tudisco: 'A multimedia art project in the context of effective and eye-catching (awareness) activation'

ramp.space, BMW M and 3D artist Antoni Tudisco are taking art to a new level - in a joint media collaboration that combines modern CGI technology with multimedia storytelling in the field of tension between the analog and digital worlds. In his artwork, the renowned digital artist has three all-electric BMW M models drive through surreal dream worlds - and by doing so opening up completely new perspectives. The production took place in the Hyperbowl, the world’s most advanced virtual studio near Munich.
 

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Carolin UNRATH c/o UPFRONT Photo & Film photographs the SCHÖFFEL Outleisure campaign --- And meet the Hamburg-based photography and film representative at UPDATE-25-BERLIN on 16 May at Telegraphenamt, Berlin-Mitte

Outleisure ist kein Trend – es ist eine Lebenseinstellung, die sportliche Kleidung für den Alltag neu definiert : "Die neue Schöffel Outleisure-Kollektion ist stylisch, bequem und garantiert einfach zu kombinieren. Die Outleisure-Kleidung bringt Leichtigkeit in Deinen Alltag und unterstützt Dich bei allen 'Ich bin raus'-Momenten." SCHÖFFEL

Zusammen mit den Natural Born Explorers setzte Fotografin Carolin UNRATH c/o UPFRONT die aktuelle SCHÖFFEL Outleisure Kampagne um ....

 

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