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CURRENT ISSUE Ab in den Garten #23/25 OUT NOW !

Creatives To Watch: Play With Icons – Creative Director Agnès Cavard on the creative vision behind the new LACOSTE campaign

The new LACOSTE campaign PLAY WITH ICONS, developed by long-time creative partner BETC Paris, celebrates two kinds of icons: the timeless fashion and sports pieces of the brand – and the iconic personalities who wear them.

This global campaign unfolds through a series of striking visuals and films that highlight the connection between five Lacoste ambassadors and key pieces from the brand’s heritage. Each look is reinterpreted with a creative twist, artistic perspective, and a touch of playful elegance.

Featured in the campaign are Novak Djokovic, Pierre Niney, and Wang Yibo in Lacoste’s legendary polo shirt, Venus Williams in a classic pleated skirt, and Adèle Exarchopoulos with the brand-new Lenglen bag.

The creative team focused on showcasing key brand symbols – from a pearl tennis ball for Venus Williams and a gold-sprayed tennis net for Novak Djokovic to a floral gradient of blue...

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Tuesday, June 17

Meet INSTEROID – the INSTER’s wild alter ego. The launch campaign of the concept car by Pedro Lourenco, Creative Director at INNOCEAN Berlin, on GoSee

Hyundai Motors unveiled the gaming-inspired INSTEROID concept car in Seoul a few weeks ago, redefining the boundaries of automotive design. Based on the successful INSTER EV, the car is designed not only to challenge expectations for sporty electric vehicles but also to excite a new generation of drivers.

Inspired by motorsports and video games and developed by Hyundai's European design team, INSTEROID boasts a striking look complemented by aerodynamic features such as a prominent rear spoiler and diffuser.

"INSTEROID represents a modern take on the idea of ​​a dream car. It is designed...

 

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Tuesday, June 17

'Wanna play?' Nick Bakshi, Creative Director at BETC, creates a world of fun for the all-new Citroën Ami in an explosive campaign

Nick Bakshi is an internationally award-winning American creative director living and working in Paris. He has been supporting the creative team at BETC for almost two years. During his career, he has worked at agencies in the US, France, and Italy for brands such as Coca-Cola, Heineken, Duolingo, Netflix, and Citroën.

As creative director for Citroën's new campaign, Nick Bakshi has created a world of fun: "Wanna Play?" – an explosive and exciting campaign for the brand-new Ami model. Compact, electric, and full of character, the Ami represents a reinterpretation of everyday mobility. The...

 

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New at gosee.news : MAURICIO CANDELA, photographer & director, Miami & L.A.; we start with : 'Raw, Real, and Unposed: Mauricio Candela Brings Homecoming to Life for Burger King'

The advertising agency Dentsu, together with Burger King, placed their trust in MAURICIO CANDELA and his team to bring to life a vibrant campaign celebrating the beloved school tradition of Homecoming. The project came to life in the heart of Miami, using one of Burger King’s local restaurants as the authentic backdrop for the story.

The concept centered around four high school students stopping by Burger King on their way to the Homecoming party, taking a break from the big night to enjoy the brand’s latest meal offering.

To capture the right atmosphere, Mauricio Candela made a deliberate technical choice ....

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ART

‘Changing Fashion’ – David Bailey’s Revolution in Fashion Photography at the MOP Foundation

The MOP presents the first retrospective of David Bailey in a stunning setting. David Bailey’s Changing Fashion is a landmark exhibition celebrating the transformational impact of Bailey’s photography in the 1960s and 1970s. Trading the posed studio environment for the gritty reality of the streets, Bailey took the fashion world by storm. His work with his first great muse, Jean Shrimpton, set the revolutionary tone for the decade to come. Bailey is a master of musical portraiture.
 

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