In its latest campaign “No One Can Resist Comfort,” Citroën takes viewers on an adventure that’s as humorous as it is action-packed. At the heart of the story is the new Citroën C3 Aircross – a supremely comfortable SUV with seating for up to seven, designed to win over families... and even a pack of wild bears.

Directed by Dorian & Daniel (Zauberberg Productions), the spot is cinematic in both tone and style, marked by strong visual contrasts and dynamic pacing. The impressively realistic yet charmingly animated bears were brought to life by German VFX studio bEpic.

“For this one, we created a thrilling hunting scene from scratch, featuring life-like CG bears with all their predatory physical characteristics. Close enough to reality to get slightly under your skin, but we also made sure to infuse them with a healthy dose of appeal to make up for it.” – Martin Herzberg, CEO bEpic

Developed by creative agency BETC Paris, with Creative Director Nick Bakshi, the film delivers a playful... more