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ARLA FOODS is a Danish-Swedish dairy cooperative. Since back in 1952, Arla products have already been available in Germany. German farmers have been represented at Arla Foods since the fusion with Hansa Milch Mecklenburg-Holstein eG, headquartered in Upahl, northern Germany, since the beginning of 2011.
For ARLA and the advertising agency TBWA, MAGNUS WINTER photographed the campaign presented here. Responsible for production was Soup Film, and the two creatives on the job were Benjamin Jopen and Daniel van den Berg from TBWA Düsseldorf.
“It was a wonderful collaboration. The days we spent shooting in various locations throughout Düsseldorf and on cow pastures covered in dew in the Rhineland went quite smoothly and productively – despite an impressive daily work quota – thanks to the perfect organization by Soup Film and a great crew.” says photographer Magnus Winter.
The campaign film as well as first motifs are already online. The feather-light daily routine with a little touch of...