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Vice Media subsidiary VIRTUE is the new lead agency for the Volkswagen R models. To realize the various launch campaigns, VIRTUE commissioned Cologne-based photographer team BAM.
Together with creatives Anna Nowok, Johannes Jatho, Romano Dudas and Producer Matthias Lip from VIRTUE, the production took them to southern Germany. The result is a fresh and modern mix which emotionally stages the lifestyle and premium character of the VW R models.
Production was supported by Kai Tietz together with GoSee Member Andreas Hofmann from PEAK Productions. Styling was taken care of by Natalie Schneider, and H&M came from Nadine Thoma @ NINA KLEIN. The look & feel was created in cooperation with TREY Digital Studio.