Kia teamed up with transportation and lifestyle duo BAM - Ben and Martin - for the launch campaign of the all-new electric Kia EV2. The campaign 'Movement that inspires' was developed in collaboration with Innocean Berlin.

Produced under strict confidentiality in South Africa together with Peak Productions and the local team at Cape Town Productions, the project centered around Kia's new all-electric city SUV in its distinctive light blue finish.

Working closely with creatives Anna Berlin and Anika Kempkensteffen from Innocean Berlin, BAM developed a visual world that balances the cool tones of the vehicle with warm and atmospheric imagery. The result is a premium cinematic look that combines contemporary lifestyle aesthetics with authentic snapshot moments - a visual language that reflects BAM's signature approach to genuine storytelling and real-life situations.

The production was overseen by Innocean Art Buyer Julia Kremer. Styling was led by Peninah Amanda, while creative... more