featured by Frithjof Ohm incl. Pretzsch :

Frithjof Ohm incl PRETZSCH create the VOLKSWAGEN ID.3 NEO launch visuals with Grabarz & Partner

For the launch of the new Volkswagen ID.3 Neo in April 2026, Frithjof Ohm and PRETZSCH were responsible for the complete visual execution of the campaign. The imagery was produced in South Africa with Cape Town Productions for Grabarz & Partner.

The new ID.3 Neo further develops Volkswagen's "Pure Positive" design philosophy. Featuring a refined design, enhanced digital comfort and a fully electric drivetrain, the model represents the next evolution of the ID. family, combining sustainable mobility with everyday usability and contemporary design.

In keeping with the campaign concept, all visuals were captured entirely in camera, using available light, real locations, authentic talent and the actual vehicle on set. The result is a series of honest and approachable images that convey both the positive spirit of the project and the character of the car itself.

"The new 'Pure Positive' design philosophy could just as easily have been the headline for this project. Pure, as every shot was captured 'in camera' with available light, real talent, at real locations, featuring the actual car on set. Positive, as a great team of wonderful people made it a blast," says the team.

 
16.06.2026 show complete article

featured by Frithjof Ohm incl. Pretzsch :

FRITHJOF OHM INCL. PRETZSCH photograph the Volkswagen ID. Family for DDB Voltage

Together with GoSee member Cape Town Productions, the photo team realized current campaign motifs for VW : "We've been quite busy lately with a lot of work for our client Volkswagen and their creative lead agency, DDB Voltage.

One of these projects, shot in South Africa, was the international campaign for the electric VW ID. family – including the ID.3, ID.4, and ID.7. Once again, we had the pleasure of working with a fantastic team of truly wonderful people across a wide range of beautiful locations. We believe you can really feel that spirit in the images, which were released quite recently."

 
10.06.2025 show complete article

featured by BUBIG :

Meet BUBIG in 2025 at his booth at UPDATE-25-BERLIN

Also this year, the BUBIG can be met at UPDATE.Salon on May 16 at the Telegraphenamt Berlin. What will the team come up with this year? Stay tuned .... !

The BUBIG - Federal Association for Visual Design currently represents more than 30 agencies and production companies with their long-standing experience in the fields of photography, film, illustration, animation, and production for photo and motion pictures. The association is constantly and sustainably growing and has opened up to new industries such as artist management and post-production.

The requirements for agencies and productions have changed in recent years. Today, agents handle contract negotiations as well as productions for the artists they represent. To embrace these new challenges and offer clients the best expertise, BUBIG has now been joined by renowned production companies.

GoSee : bubig.net

 
16.04.2025 show complete article