Originally released as a basketball shoe back in the 70s, the Superstar has become one of the most versatile streetwear staples around the world. Joseph FORD shot a campaign with We Are Social to highlight the endless creative possibilities of the LEGO adidas Originals Superstar, encouraging wearers to get creative with their designs. 'It was great to work with such a lovely team, shooting still life photography and stop motion videos for this awesome project.'

 

Client - LEGO x Adidas
Agency - We Are Social
Head of Art - Paul Rider
Art direction - Anna Fernandez
Producer - Sophie Fitzgerald
Creators - Afro Kickz, Ornamental Conifer, helsoe, Coffee Boy, Tom Yoo, Leta Sobierajski
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This is a film I made as part of my Invisible Jumpers / Knitted Camouflage project .... I began my adult life sensibly enough by studying French and Italian at the University of Cambridge and the Ecole Normale Supérieure in Paris, then horrified my parents by deciding to be a photographer. The best summary of what I do is 'storytelling with a side order of off-beat creativity and an occasional sprinkling of optical illusions'. Twins blended into a wall with custom knitwear? Check. A railway line merging into a zipper? Check. A lifestyle shoot featuring a cardboard teenager? Yup, that too. Clients around the world choose me to create advertising and editorial images and films of people on location or in studio. I love finding creative solutions and ideas and making sure everyone has fun in the process. The practical details I like to keep productions as lightweight as possible. It's easier to manage, more cost-effective and minimises the environmental impact. I work with amazing post-production and CGI studios, stylists, hair/makeup artists, casting directors, location finders, animal handlers and production managers, and I can source people to coordinate all elements of a shoot. ​I spent several years living in Paris and I'm English/French bilingual. I still work regularly in Paris and I'm comfortable organising productions in France and elsewhere on the continent. When I'm not travelling I'm based in London, and spend most of my free time thinking up more ideas to turn into images. Prints and book Hoxton Mini Press have just published a book of my Knitted Camouflage pictures. Click here to order. Most of my pictures are available as prints. Click here to buy prints from the Knitted Camouflage series or email me to enquire about other series. © // 1 file show complete blog